Average Order Value (AOV)
Average Order Value (AOV) is a metric used in e-commerce that calculates the typical sum of all orders made with a particular merchant over a specified time. Average order value…
Read moreTo help you understand eCommerce marketing terms and jargon in the simplest way. The terms here are explained based on how they are used in the e-commerce industry.
Average Order Value (AOV) is a metric used in e-commerce that calculates the typical sum of all orders made with a particular merchant over a specified time. Average order value…
Read moreThe average time spent on your site is the amount of time spent browsing it. A high bounce rate indicates a low average time spent on site. It implies…
Read moreThe average revenue per user is the metric used by eCommerce companies to estimate the revenue-generating level of individual customers. It is used to continually track a company’s annual…
Read moreAffiliate marketing is a type of advertising in which publishers are compensated for promoting a retailer or advertiser’s product or service. For delivering a certain result to the store or…
Read moreWhen a customer adds a product to an eCommerce site’s online shopping cart but does not go to checkout and finalize the transaction. Users may abandon if they are not…
Read moreA/B testing is a technique for comparing two similar or almost identical things in a group of people, such as two distinct website layouts or a promotional deal. The purpose…
Read moreA business to consumer is a company that trades directly with the last agent of the distribution chain. These are the commerce activities that happen between a business and its…
Read moreBusiness to business refers to the exchange activities going on between two businesses rather than between a business and a customer. At the wholesale level, the transaction is done between…
Read moreA brick-and-mortar store is the physical location of a business. This is the conventional business way of having a face-to-face experience with company representatives and building customer relationships. A brick-and-mortar…
Read moreThis is a metric used by analytical tools like Google Analytics to measure the number of people, who after visiting an online store puts an item into their cart. Cart-to-detail…
Read moreCustomer Lifetime Value is the total revenue a business can expect from a single customer’s account throughout their business relationship. The more transactional a customer gets the more their expected…
Read moreA Conversion Funnel is an eCommerce word that refers to the many phases of a buyer’s journey that lead up to a purchase. The funnel metaphor depicts the progressive drop…
Read moreThe click-through rate (CTR) is the ratio of the number of individuals who click on a certain link or call to action to the number of times the link was…
Read moreIn the most basic terms, a chargeback is the retroactive cancellation and return of a transaction made on your credit or debit card. You file a chargeback request with the…
Read moreDrop shipping is a retail fulfillment strategy in which a company does not hold stock of the items it sells. When a drop shipping store offers a product, it buys…
Read moreDiscount codes are used to persuade people to buy online in the same manner that coupons from your local newspaper were utilized in the past. Discount codes are personalized or…
Read moreE-commerce fulfillment is the whole procedure that involves selecting an item, packaging, and shipping the item to customers who have ordered them. E-commerce fulfillment includes managing your inventory, sourcing for…
Read moreThe engagement rate is a key indicator in social media marketing that is used to assess the effectiveness of a piece of content on a social media platform such as…
Read moreEmail marketing involves the usage of emails to promote, create awareness, or contact customers about a business. Email marketing might include newsletters with corporate information, sales promotions, and exclusive discounts…
Read moreE-commerce SEO is the process of increasing the visibility of an online business on search engine results pages. E-commerce search engine optimization is a technique that focuses on increasing traffic…
Read moreGrowth hacking is the deliberate exploration of new growth possibilities in any stage of the customer experience, from awareness to marketing to brand ambassadors to product optimization. Growth hacking for…
Read moreGoogle Analytics gives you data on the performance of your online store and how potential customers or customers are interacting with your website. Google Analytics can give you insight on…
Read moreA returns policy is a declaration that specifies the criteria under which a shop is ready to accept previously purchased items returned by the customer and the conditions under which…
Read moreInbound marketing is a marketing strategy that attracts your target audience and buyer personas using Content creation and development. Inbound marketing is the practice of assisting potential consumers in finding…
Read moreIn SEO, keyword rankings relate to your page’s unique position on the search results pages for a certain search query. When users input search phrases related to your page’s…
Read moreA key performance indicator (KPI) is a quantifiable statistic that shows how well a firm is meeting important business objectives. KPIs are used by organizations to assess their progress in…
Read moreLead nurturing is all about listening to prospects’ requirements and providing them with information that solves their worries about the products and services supplied by a certain company. To…
Read moreMultichannel is the combination of different marketing techniques to drive sales and revenue in eCommerce. Historically before the emergence of eCommerce, goods are sold basically from physical stores. Customers can…
Read moreMiddle funnel is when users are aware of the most popular brands and may have signed up for email campaigns to obtain product information from these businesses. They have…
Read moreMerchant Account Providers enable companies to accept debit and credit cards for goods and services. This can be done in person, over the phone, or over the internet. They…
Read moreNet Promoter Score (NPS) is a metric used to assess a company’s customer loyalty, contentment, and excitement. It is derived by asking consumers one question: “rate our product on a…
Read moreNative advertising is a sort of advertising that corresponds to the appearance and function of the platform on which it appears. In many circumstances, it acts similarly to an advertorial…
Read moreOrder management is the process of tracking and managing customer orders in a Shopify store. This includes tasks such as processing and fulfilling orders, tracking inventory levels, and providing customer…
Read moreHaving multiple channels for marketing and gaining sales is what increases the chances of building a profitable store or business. Commerce directly involves activities of sales which can be done…
Read moreThe term “organic traffic” refers to users that arrive at your website as a consequence of unpaid (“organic”) search results. Organic traffic is the inverse of sponsored traffic, which refers…
Read moreOrder fulfillment encompasses the entire process, beginning with the sale and ending with delivery to your consumer. A third party must execute the order fulfillment stages for the e-commerce web…
Read moreAn omnichannel experience is one that is integrated, well-structured, and consistent across all conceivable channels with which a consumer interacts. It enables the client to use a variety of well-coordinated…
Read moreProduct bundling is when several individual items that are either usable together or not are combined as a single unit. In product bundling, items that tend to be used together…
Read moreA payment gateway is a commercial service offered by an e-commerce application service provider that allows direct payments or credit cards for online merchants, bricks and clicks, or conventional…
Read morePay-per-click marketing is a form of marketing whereby the person or organization running an advertisement pays the publisher each time an advertisement link is clicked on. It is also…
Read moreQuick response codes are programmed codes that can be read by a mobile phone’s scanner to deliver certain information enveloped in the code. Mobile devices can scan and understand…
Read moreRevenue per visitor (RPV) is a metric that measures the average amount of money earned from each individual visitor to a Shopify store. This is calculated by dividing the…
Read moreReturn on Investment (ROI) is a metric for measuring the profitability of a business idea or an investment. ROI measures the estimated returns or profit to be expected from an…
Read moreRecurring payments are payments for which a customer has given permission to its financial institution to deduct a certain amount at a period and pay to a merchant as payment…
Read moreShopify bots are programmed software for store owners on Shopify to aid marketing activities. Shopify bots are in two categories; one that automates the checkout process and the other that…
Read moreSingle channel as the name implies is when a store owner provides their services from one channel. It is either an online store-only or a physical store-only business. Single-channel…
Read moreA shopping cart is a software program used in eCommerce to help visitors make online purchases. During checkout, the program computes the amount of the order, including shipping and…
Read moreIn e-commerce one size does not fit all. What works of Zenith may not work for Zenaya. You have to shape your marketing strategy in such a way that it…
Read moreTrigger products for e-commerce Shopify stores are products that are specifically designed to drive customer engagement and sales. These products are typically high-quality, unique, and relevant to the target…
Read moreYou are likely always on the lookout for ways to increase your customer base and boost your sales as a Shopify merchant. One effective way to do this is by…
Read moreA third-party payment processor is a service that allows a company to take payments without having its own merchant account, which is required to keep the money collected from card…
Read moreTechnical support is a team with the duty to address the demands of the client in the most efficient and timely manner…
Read moreA user journey map is a diagram that walks you through a person’s customer journey as they engage with your website or app. It enables businesses, particularly your UX team,…
Read moreWhitelisting happens when a store owner lifts a ban or unblocks a customer’s IP address from the blacklist log. Whitelisting for e-commerce Shopify stores is a security measure that…
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