The engagement rate is a key indicator in social media marketing that is used to assess the effectiveness of a piece of content on a social media platform such as Instagram, Twitter, and Facebook.
This metric measures the degree of interaction with followers generated by a user’s content.
Engagement rates are frequently used by social media marketers to determine campaign success, as well as by social media influencers to demonstrate their engaged following.
How To Calculate And Reduce Churn Rate For Shopify Stores
The engagement rate is derived by dividing the number of users that follow the account by the number of interactions on a piece of content.
How To Measure Engagement Rate For E-commerce Stores?
1. Calculate the total number of unique visitors to your e-commerce store over a specific period of time (e.g. a month).
2. Track the number of visitors who take a specific action, such as adding a product to their cart or completing a purchase.
3. Divide the number of visitors who took the specific action by the total number of unique visitors and multiply by 100 to get the engagement rate as a percentage.
4. Monitor the engagement over time to see if it is increasing or decreasing and make adjustments to your marketing and sales strategy accordingly.
5. Engage with your customers by responding to comments and reviews, and encourage them to leave feedback and share their experiences on social media to increase the engagement rate.
