A returns policy is a declaration that specifies the criteria under which a shop is ready to accept previously purchased items returned by the customer and the conditions under which a refund or exchange will be provided.

An important issue in e-commerce that influences where online buyers buy is if you have a clear and comprehensive eCommerce returns policy.

Immediate Refund


The sort of merchandise you sell and the type of consumer you sell to will determine your return rate. If you have a large number of repeat customers who are familiar with your products, your eCommerce returns are likely to be lower than the national average.

The way you handle e-commerce returns may have a direct influence on sales and client loyalty. Here are some statistics on e-commerce returns.