Ever feel like your posts on Instagram are not bringing you the traction that you need for your business or page? Yes, a couple of posts have garnered engagements but you have very few conversion testimonies.
I’m not trying to sound cliche but you are not alone. Unlocking growth for social media marketing is a struggle for most people. This is because Instagram has millions of brands and persons vying for attention and finding out how to reach their audience.
The answer to growing your Instagram page to benefit your brand is consistency. Consistency is the secret weapon propelling growth. In this blog post, we will reveal the 5 ways consistency can help you grow your Instagram page. Get ready to ditch inconsistency.
HubSpot Instagram facts
How Consistent Posting Can Grow Your Business
1. Boost brand visibility
Imagine a billboard on a busy highway. The more frequently people see it, the more likely they are to remember the brand or the product that is advertised. That is how consistent posting on Instagram works.
That thing they say about showing up regularly is what the Instagram algorithm admires. The algorithm is built to prioritize accounts that post regularly. This means your content is more likely to appear in your followers’ feeds, increasing your brand visibility. This can help you build a stronger traffic lead (see number 3).
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2. Stronger bond with audience
Followership is how Instagram thrives. To grow a customer base that is solid, you need to bond with your audience through your content. Think of your Instagram followers as friends you want to connect with. Having content to put up at least 2-3 times a day allows you to build familiarity and trust. It is advisable that these content should show what your brand stands for to followers.
By regularly engaging with your audience through posts, stories, and comments, you create a sense of community. This fosters loyalty and encourages followers to become brand advocates. That is why you see brands whose customers make video content based on their experiences using their product or service.
Stronger trust from your audience can increase customer conversion rate for your Shopify store and also boost brand visibility through user-generated content.
3. Increase Shopify store traffic leads
Instagram isn’t just about likes and comments; it’s a powerful marketing tool. Consistent posting allows you to strategically guide users towards your website or landing page.
When posting content on your page ensure you use strong calls to action (CTAs) in your captions, stories, and bio to direct users to your Shopify store. Utilize features like the link in bio and swipe-up functionality (for business profiles) to streamline the conversion process.
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4. Boost audience reach through algorithms
Here’s a hidden benefit of consistent posting: data! When you post regularly, you gather valuable insights into your audience and what content resonates with them.
Tools like Instagram Insights and social media analytics platforms allow you to analyze post performance and track audience demographics and behavior. By understanding what works, you can refine your content strategy and tailor your offerings to better serve your target market.
5. Presents valuable marketing insights
Instagram’s algorithm is like a picky eater. It favors accounts that consistently serve up engaging content.
Having your content come up regularly, you show the algorithm that your content is high-quality and worth showing to users. Additionally, strategies like using relevant hashtags and posting at peak times can further enhance your reach. No one can give you better information about your Instagram page better than this insight. Check it and tailor your posting times based on these information.
Instagram insights of an account
How to Use Instagram Scheduling to Go From Reactive to Proactive: Manage Your Feed Like a Boss
Tips to Hold While Growing your Instagram Page
1. Schedule Posts in Advance: Create and schedule content well in advance, freeing up your time for other tasks.
2.Align with Your Marketing Goals: Tailor your content to support overall marketing objectives. Are you promoting a new product launch or building brand awareness? Your content calendar reflects these goals. Read this post for more guide
The Ultimate Guide to Instagram Content Scheduling: Tools and Tactics for Success
3. Informative Content about your Industry: Post 3-4 times a week, focusing on valuable content and industry insights.
4. High-Quality Photos: Visually captivating photos are essential. Invest in good lighting and maintain a consistent aesthetic.
5. Reels & IGTV: Longer-form video content through Reels and IGTV allows for in-depth storytelling and showcasing expertise.
Consistent Instagram posting isn’t a magic bullet, but it’s a powerful tool that can significantly impact your brand’s success on the platform. Start by incorporating these tips into your Instagram routine, and watch your business blossom.
