If I do the “Zig-zag” marketing on my store, what chance do I stand to get when it comes to sales? Is this marketing going to increase the numbers I have in terms of customers? Will my sales scale go up? What will I offer in exchange for that?
This is most likely the conversation in a store owner’s head. Especially when looking for how to boost sales and revenue in their store.
Having the art of driving customers to your store is the master key to boosting sales. While there are many ways to drive traffic to your e-commerce store, not all of them can be a perfect fit for every store.
The dynamism of the result is because of different product niches and styles of marketing. Well, owning a strategy out of the many marketing schemes can help you stay consistent on the path of growing your Shopify store’s visits.
The backstory of any successful e-commerce business lies in the ways they drive traffic to the store. It plays a major role in increasing sales no matter how customer-centered your store is, if you do not get it known to your target audience, it might be difficult to drive traffic to your store.
Let’s dive into the ways you can grow sales for your store by driving traffic to your Shopify store.
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Channels through which you can get traffic to your store
1. Organic
2. Direct visits
3. Social media promotion
4. Search engine campaigns/ads
1. Organic: This traffic comes as a result of customers getting to visit your store by finding it on their own. Visitors like this may find your store from a search engine platform when researching an item that you sell.
There is practically nothing directing them to the store except for their query from a search engine.
2. Direct visits: This happens mostly when a customer knows the store’s URL already. Such customers can input the URL in the browser to visit. Another similar scenario is getting the store’s URL from an existing customer.
3. Social media promotion: A large chunk of traffic comes from this source especially when you run ads on platforms like Facebook, Instagram, Twitter, Pinterest, and the likes.
All of these social platforms have millions of users out of which you can reach your target audience and drive that traffic to your Shopify store.
4. Search engine campaigns/ads: Paid promotion on search engines like Google, Bing, or Yahoo can help you drive traffic as well. When you engage in such ads, your store becomes the priority when a user searches for keywords within your product niche.
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Ways To Drive Traffic To Your Store
1. Social media marketing
User-generated content, promotions, and ads on social platforms are your first best shot at driving traffic to your store.
In recent days, many e-commerce stores have been using user-generated content to drive traffic. This is why you have stores that are popular by making niche-based social influencers push their store.
The fact is the store is having a promotion through social influencers but in a way they make it appear as user-generated content. This can help them reach more potential customers through trusted channels.
2. Search Engine Optimization
Creating content with search engine optimization to help you rank the content on search engine pages is one of the routes to drive traffic to your Shopify store.
When your store is optimized, it makes it easier for search engines to recognize your store through content. So when a customer queries the search engine with a related keyword, your chances of being at the top of the page increase due to the SEO-friendly content you have.
3. Push notifications
Remember that message you get from an app that appears at the top of your mobile phone with the app’s logo? That is what a push notification is.
It is a prompt sent from an app or URL to nudge customers to get something done. Push notifications can help you achieve many things including driving traffic. When customers get a nudge like this, they definitely would want to check what you have in store.
This works well for mobiles considering the fact that most online buyers access stores using their mobile phones.
Sending push notifications can help you reduce cart abandonment rate, increase sales by nudging customers who have not made a decision to buy, and it can also get more customers to visit your store daily.
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4. Email campaigns
Sending newsletters to customers and potential customers can help you push customers to visit your store more often. Such emails just have to be interactive and intriguing enough for recipients to want to click the link.
This method of marketing is very common with the popular e-commerce store Aliexpress. They share marketing emails with customers, especially for products the customers have engaged with before and products that have huge discounts attached that are irresistible.
Email marketing is researched to be one of the most effective strategies for growing sales for e-commerce stores. It constantly reminds your customers about the product you sell or services you offer. This way you get to stay fresh on their minds always.
Once they need to get an item that you sell, you become their go-to place.
5. Collaboration with other brands
Partnering with brands with similar goals as yours makes your sales journey move faster with great speed. Simply because you have more resources to push your businesses to the limelight.
This kind of collaboration is quite common among stores with social media pages where they share a post together with another brand to give them more visibility. What you need to do then is to pick the right brand to partner with.
Final Note
If your goal is to see your sales increase sporadically, you need to devise strategies to get your store more visibility to people within your target audience. This way you get more people to know about your store. Out of which you can draw potential customers.
