Making your thank you page sales convertible is one of the secrets of marketing for e-commerce stores. You might wonder what else a post-purchase page does aside from giving order information.
Obviously, there is a lot more that you can ask your customers to do and more that you can gain from the thank you page. Buying does not end when customers pay for their orders.
There is a chance for you to upsell, recommend other products customers might be interested in, offer discounts or freebies as a way of appreciating your customers for shopping from your store, and many more you could do on the thank you page.
To help you optimize your order status page (thank you page) smoothly with the least effort, this guide has an outline of what to do on this post-purchase page to drive more sales and customer satisfaction.
The key tips in this guide can help you build a better customer relationship and increase your conversion and retention rate with a small marketing cost which will require that you integrate a third-party app like StoreBundle to customize and optimize your thank you page.
Going forward, know that optimizing the thank you page is definitely going to bring you a conversion and open rate well above average. The open rate for the order status page after a purchase spans about 90%.
Because after making payments for orders, customers want to get more details about delivery and other things they might stand a chance of getting like discounts for the next purchase, a thank you message, free shipping, product recommendations, and a how-to-use video tutorial on the thank you page.
What is a Shopify Thank You Page?
Know this first, the Shopify thank you page is also colloquially called the order status page. This is because after a customer’s payment for an order has been confirmed, the page that appears on their screen is this post-purchase page.
Thank you page is a post-purchase page designed for Shopify stores to give customers necessary order information and also a way of saying thank you for buying from our store. As the name implies, THANK YOU PAGE.
Yes, the core reason for this page is to provide order details for customers post-payment. However, there is so much a store owner can do on this page to gain customers’ loyalty, build customers’ bond and trust, offer post-purchase services like a video tutorial on how to use the products bought, offer discounts to boost customer retention rate and make returning buyers out of every first-timer.
The order status page is not limited to showing customers the number of products they bought or just writing a thank you message. You can channel this bottom sales funnel to boost sales and drive engagement for your Shopify store.
Reasons Why You Need To Optimize The Order Status Page
1. Make Returning Buyers Out Of First-Timers
Acquiring new customers for e-commerce stores is quite expensive and a little tricky to come by. That is why it is very recommended to focus more marketing efforts on customers who have made at least one purchase in your store.
After the first purchase, a customer is likely to form an opinion about your service. And if they find it comfortable shopping with you, it is quite easy for them to become returning buyers.
So to gain more stable and returning buyers out of your customers, you need to have your order status page optimized. This post-purchase page is another opportunity to improve customer service and leave your customers with a lasting impression enough for them to want to buy again from you.
2. Average Order Value For Returning Buyers
A returning customer is more likely to have a higher average order value per order compared to a first-time customer who is still learning about the quality and service of your Shopify store.
After the first purchase, a customer returning to make another purchase from your store already has an opinion about your store. So they feel more comfortable entrusting you with their orders and money.
Also, considering the high rate of fraud in the e-commerce space, customers really want to be careful about their first purchase. That is why gaining or creating returning customers from your first-time buyers using the thank you page is essential.
Optimizing the order status page to provide post-purchase services and offer freebies can help you improve customer experience and drive a customer to come back and buy again.
3. Drive Sales And Revenue
Upselling is a marketing tactic that you can do on your thank you page at zero cost. Customers can be encouraged to buy slow-moving items or dead stock by upselling them at a discount. If customers are interested in these products, it becomes a new sales channel for your store.
Product recommendations can also increase sales and revenue on this post-purchase page. When a customer orders an item that has a complementary product, you can recommend this product and attach a video description of why and how they are bought together.
Showing this to customers first saves them the stress of having to think it through that they need a complementary item. In this way, you can also increase the average order value for every customer.
4. Improve Customer Experience
The thank you page is another opportunity to leave your customers with a good shopping impression about your Shopify store. A sweet and appreciative message can work magic for some customers.
Having post-purchase surveys also can be a boost to a buying session. Because customers have a chance to give or share their experience about shopping from your store. With this feedback, you can improve on certain aspects of a buying session on your Shopify store.
Discounts and freebies can help give your customers feedback and experience about your store a good shift.
How To Optimize Your Shopify Thank You Page
1. Upsell And Cross-sell
Having your order status page to upsell and cross-sell products can drive sales of about 27% from a post-purchase page. This sales conversion rate is exciting for a page that is at the bottom of a sales funnel.
Upselling on the order status page is a chance to sell off dead-stock or slow-moving items on your product shelf. To better achieve this, you can attach a discount to encourage customers to click the buy button on this page.
This also makes your page more informative about the categories of products a customer can explore as well. When customers see this upsell carousel, they can be influenced to check out other categories, which might cause them to buy more.
2. Add A Video
The video to add to this page depends on what you think might be useful for your customers.
If you feel there is a need for tutorial videos on how to use a product, you can add the link to the video on the post-purchase page.
A short appreciative message in a video form can also build trust with customers. This kind of video shows that there is a face to the store. And being able to place a face to a store can increase your chances of gaining customer loyalty.
3. An Attractive Thank You Message
People loved to be appreciated. No matter how little or insignificant it might seem.
Customizing a special thank you message for your customers after their purchase can go a long way in improving customers’ post-purchase experience. When this is achieved, you can have customers stay loyal to your brand.
Take note, when drafting a thank you page, as much as you can, you can have it personalized. For instance, a handwritten message from the store owner might be attractive to your buyers.
10 Best Thank You Message Template For Your Shopify Store
4. A Discount Redeemable At Next Purchase
When you give a discount to customers on the thank you page, you can sort of add a leash to that. And that is making that discount redeemable at their next purchase.
This way you are not only increasing sales and customer experience. You as well will give a boost to your store’s customer retention rate. Because when customers know there is a discount to be used for their next order, it can quicken their shopping period.
To also make customers use this discount on time, you can add a timer to the discount offered. This way, the customer will be returning soon enough before the deadline to buy again.
5. Bond With Customers Using Birthdays
Capturing customers’ birthdays on the thank you page is sure one of the ways to strengthen customer relationships.
When customers submit their birthday dates on the thank you page, it is a sign that they want to hear from you on this special day of theirs. To make this happen, you can get this information and dedicate a special email, message, gift, or discount to celebrate this day with them.
Customers will get more comfortable with your store when they know they are the center of your thought. Ways to show this is the birthday celebration or gift.
6. Order Tracking Info
Ensure you have the details of every order outlined on the thank you page to help you optimize this page to its fullest.
The piece of info is the primary reason for the orders status page. Therefore, have the product order, price, discounts, shipping cost, offers, gifts attached, etc added to the details on the page.
This is so that the customer knows what to expect when they receive their orders and the cost breakdown of that order.
Updating the page on the state of the delivery process is also vital. This keeps the customers abreast of how soon they will receive their orders.
Order Status Page: Increase Sales With The Reorder Feature
7. Reorder Button
This will improve customer experience by double.
If a customer knows that they can seamlessly order an item they’ve previously ordered without having to go through a product search, adding them to a cart one after the other and that stressful procedure.
A single click on the reorder button takes them to the payment page to pay for the same order with a discount attached.
Customizing your thank you page to increase sales conversion for your store is a two-way game. You win more sales and also get to improve customer experience.
The reorder feature on the thank you page builder app can aid the customer purchase process. Once they click the reorder button, it automatically directs them to the payment page where they can finalize the purchase process and gain their reward.
Now that you have a guide on how to make your order status page better using these marketing features, we hope to help you convert more customers with StoreBundle.