At every and any point in your e-commerce journey as a Shopify store owner, you must have been faced with the question of;
1. How do I drive engagement to my store?
2. How do I increase the engagement I have in my store?
3. How do I engage my customers to convert them into returning buyers?
Table Of Content
1. Article Brief
2. Reasons Why You Need To Optimize Your Thank You Page
3. How To Drive Engagement With Order Status Page
The endpoint of all e-commerce stores is that they make a profit by recording high sales. Since that is the goal, all marketing activities should revolve around the customer.
Personalization, UGC (user-generated content), offers and freebies among many others are sure ways of driving sales and customer engagement for e-commerce stores. For your marketing efforts around building a brand around your store in order to increase sales and revenue, you should consider engaging marketing tools that can bring you great results.
Knowing the rules of driving customer engagement can keep you ahead of your competitors. The reason for this is that by building customer relationships, you can gain loyal and trustworthy customers. While there are many ways to drive sales and customer engagement to your store, one tool or shopping stage that is less considered is the order status page also known as the thank you page.
In some way, the thank you page represents the end of the order process. However, there is so much to achieve with this post-purchase page.
Reasons Why You Need To Optimize Your Thank You Page
1. Boost customer satisfaction
You have a chance to improve customer experience with your order status page. A well-designed thank you page can help to reinforce the customer’s positive experience and increase satisfaction with the purchase.
Improving customer satisfaction on the thank you page can be as simple as a thank you message on the page or a coupon discount that is redeemable on their next purchase.
2. Encourage repeat purchases
Thank you page gives you the opportunity to recommend products relevant to customers’ interests. You can upsell or cross-sell on this post-purchase page.
By providing relevant upsell and cross-sell opportunities on the thank you page, you can encourage customers to make additional purchases and build brand loyalty. In a way, this helps you to increase average order value per customer. You can also nudge customers to return when you attach discounts that can be used for their next order.
3. Drive social media engagement
One of the things you can do with the order status page is to link your social media buttons. Encouraging customers to share their purchases on social media by providing share buttons and links on the thank you page. This can help you get instant feedback from customers on those platforms. Also, it can help you build a community around your brand.
How To Drive Engagement With Order Status Page
Driving engagement for e-commerce stores is crucial for boosting sales and building brand loyalty. Let’s see some ways to help you achieve that here:
1. Personalized Customer Experience:
Giving your customers a personalized shopping experience can help drive engagement on the thank you page. That is why the default settings for every Shopify order status page take the customer’s name at the top of the thank you page.
Personalizing the customer experience by using apps like StoreBundle to upsell products, recommend, and send targeted promotions on the order status page can increase engagement and drive sales.
2. Reviews And User-Generated Content:
Sharing customer reviews or user-generated content such as how-to-use videos on the order status page can increase customer loyalty and drive more sales to your store.
Encouraging customers to share their experiences and product reviews can help to build trust and engagement with the brand. This gives your customers more brand trust, which will reflect in how often they buy from you and their average order value.
3. Games And Quizzes:
You can create a quick quiz on the order status page to drive engagement. For instance, having a spin-and-wheel game where customers can gain discount offers or coupons as rewards. This will further increase the average time customers spend in your store. Incorporating interactive elements such as quizzes, games, and virtual try-ons can increase customer engagement and lead to increased sales.
4. Loyalty Reward Programs:
Giving your customers discounts or freebies on the thank you page is another quick way to drive engagement for e-commerce stores. Offering incentives such as reward points, exclusive discounts, and free shipping can encourage customers to engage with the brand and make repeated purchases.
Reward programs for customers who have made repeated purchases can help you increase average order value. And it is easier to gain more sales count when purchases come from returning buyers than first-timers who are testing the waters with their first order.
5. Product Video Tutorial:
How-to-use videos are very effective when looking to drive customer engagement. Customers are more likely to rate your store with a higher customer satisfaction rating if they see a guide explaining how to get the most out of the item they bought on the order status page.
Another category of videos you can add to your thank you page is user-generated content. This gives customers a sense of belonging. Testimonies or activities from other customers who have bought similar products help to build customers’ trust.
Utilizing video content to showcase products and offer tutorials can help to increase engagement and drive sales.
Driving engagement for e-commerce stores requires a thorough approach that leverages third-party apps like StoreBundle, marketing, and customer service. The order status page is a crucial part of the customer experience and can be used to drive engagement and increase customer satisfaction.
Making use of these five strategies for your store, you can create a powerful order status page that will keep customers informed and engaged throughout the entire order process. Whether through personalized updates, games/quizzes, there are many ways to make the order status page an enjoyable and interactive experience for customers. If you’re looking to increase engagement and customer satisfaction, integrate StoreBundle.