Marketing and creating a suitable strategy for promoting your Shopify store is stood to be the secret sales point of most e-commerce store owners. And the why is that, with the emerging number of e-commerce stores, it becomes very competitive to draw the kind of customers you want from the customer pool. Getting a customer’s…
Customer acquisition is a very popular marketing and sales growth strategy among e-commerce merchants and business owners in general. They are of the school of thought that new customers can bring them the kind of sales target they want to hit. In reality, it is a different ball game trying to improve sales by acquiring…
Gaining thousands of customers is good, but having customers who are loyal to your store is perfect. The reason behind this is that loyal customers are said to visit your store often to have repeat purchases. With this, your customer retention rate can improve tremendously. And more can be done to improve customer experience to…
Knowing what the e-commerce game is and how to play it to get sales is a plus for any store owner. Doing e-comerce today means that you have a number of other people offering your kind of service. It may not be directly the same but you both can be selling similar products. In simple…
It is fascinating that the world is moving at the speed of light when it comes to technology-backed businesses. That is why e-commerce has become a household figure. There are barely any retail stores without an online platform where customers can make purchases right from the comfort of their homes. As a store owner, it…
You remember that time you were shopping on an e-commerce store and during your time touring the website, you can product recommendations that were outside the specific item you were looking for. That act right there, where you get to see related products pop up is what we call upsell. Store owners use this measure…
It is no longer enough to simply lure new customers to visit your store. While it is good to acquire new customers, it is important to prep measures that can help you retain existing ones. Encouraging repeat purchases is a key strategy for achieving long-term success and growth. Repeat customers are not only more likely…
Customers here, customers there. A popular lyric on the lips of a retail store owner is about how to increase the customer base they have. The goal behind this is to actually increase sales. Not that they only want to see their customer numbers grow. These numbers translating to sales is the real deal. When…
E-commerce has changed the way businesses operate and network with their customers. With the increase in online shopping, store owners have directed marketing efforts toward creating a powerful digital presence to attract and engage customers. However, having an e-commerce store is not enough to guarantee success in the competitive market. Especially for retailers who have…
E-commerce has become the go-to option for anyone looking to make money from online business. E-commerce is known to be a business that entrepreneurs can do without investing huge capital before breaking into the industry. As smooth as the e-commerce business appears, it does require more tactics than meets the eye. Different product or industry…