Email marketing is a very popular promotion strategy used by most businesses outside the e-commerce walls. It however has a better performance rate for online businesses like e-commerce with 90% of business owners claiming email marketing has high effectiveness. That is impressive for a relatively cheap marketing strategy. For an average internet user, the first…
Growing a business whether online or in a physical store is no child’s play. Marketing is the same for online and offline businesses. Each of them may have specific differences which may be an edge over the other but they both need intentional efforts and skills. For e-commerce (online) businesses, the advantage is you can…
Online buyers are naturally influenced by the number of products that have been sold. This gives them the impression that it is a good product and that others find it useful, so there is a high volume of products being sold on display. While there are several strategies to influence customers to buy an item,…
As an e-commerce merchant, you would have seen and read several times how you can reduce cart abandonment, retain more customers, encourage your customers to have repeat purchases, and attract more sales by offering buyers free shipping or a fee cut in their shipping cost. Now that I’m certain that you have the idea of…
Acquiring more customers is necessary for any business to succeed. For Shopify store owners, there are a variety of strategies that they can leverage to expand their customer base. In this blog post, we’ll discuss some of the most effective ways to acquire more customers for your Shopify store. These strategies include leveraging social media,…
Acquiring a new customer is expensive, especially at this time when you need to fight hard to gain a potential customer’s attention. When it comes to marketing, you have many other ideas competing with yours in the advertising world. And most times the best attraction wins the target customer. Customer acquisition might require a whole…
They say a stable and returning customer helps businesses stay alive with that frequent profit that comes from their purchases. Repeat customers are the life of the party when it comes to having stable revenue for an e-commerce business. This category of customers has a higher purchasing power and average order value. That is why…
When a business seeks to increase or gather a customer base, work is put into the how of customer acquisition. That is, the strategy to be integrated to acquire customers. For every e-commerce store, in and out of season, customer acquisition is always top of the list. Since sales rely solely on how extensive the…
Handling your Shopify homepage with the proper marketing strategy can take your store’s sales history and visitor retention rate from zero to a hundred. One of the pages you should never be in a hurry to set up is your homepage. Ask me why? Anytime a potential customer comes across your store on social media…
On every store owner’s mind, is how to make good profit and sales from their e-commerce store. By now, as a store owner, you should know there are several marketing strategies t help you increase sales for your store. Amidst all these strategies lies optimization the key part of optimizing your store’s major pages. Because…