Email marketing is a very popular promotion strategy used by most businesses outside the e-commerce walls. It however has a better performance rate for online businesses like e-commerce with 90% of business owners claiming email marketing has high effectiveness. That is impressive for a relatively cheap marketing strategy.
For an average internet user, the first interaction with any mobile app at the beginning of each day is to check their email inbox to see if there is something new. Whether in expectation of a mail or just to see what’s going on in your email address. This shows how often the world goes in this direction, interacting with email messages.
With this information at hand, as a Shopify store owner, collecting the email addresses of your customers can push you to write an e-commerce success story. People would always check their emails at least once a day. This signifies a 50% chance open rate from an online buyer. Email is king.
That phrase didn’t just come without the amazing results this marketing strategy brings compared to other advertisement measures. Let’s see the essential reasons why you need to collect customers’ email addresses for your Shopify store to boost sales and nudge customers to buy more.
How To Collect Customer Email Address Using The Thank You Page
Shopify is an e-commerce platform that is incredibly easy to use with a preset store design that can help you power your business and get it running in a few hours. The Shopify interface is built to help non-tech-inclined people build a store website where they can put their products up for sale.
Email marketing is one of the ways to boost sales and customer retention for Shopify store owners. Collecting customers’ email addresses can be done through several measures depending on the quality of email you intend to collect.
In some cases, stores collect the email address of every visitor, regardless of customer status. Whether they buy or not, the business might just want their emails for marketing purposes. For cases like this, email addresses can be collected through welcome mats or pop-ups to capture leads.
For high-quality emails, it is essential to collect email addresses from customers who buy from the store. This category of email is used to nudge and encourage customers to make repeat purchases and boost customer retention rates. Although the reasons for collecting these emails are numerous, this type of email can be captured on the Thank You Page. This is done using a widget that allows customers to enter their email addresses.
To do this seamlessly, Shopify allows store owners to use third-party apps like StoreBundle to achieve things like email collection on the Thank You Page. The Thank You Page Builder allows you to edit and customize your post-purchase page to boost sales, increase customer retention, and make your customers feel appreciated by using discounts or upselling other items.
10 Essential Reasons Why You Need To Collect Customers Email
1. Build a customer database
Collecting customers’ email addresses is a superb way of building a list of loyal customers and potential customers. When you capture visitors’ and customers’ emails, it makes sending promotional messages seamless and cheaper.
Getting in touch with buyers via email builds a strong customer-seller relationship, which is beneficial for any e-commerce store. How often customers hear from you determines how much of your brand they remember. And this becomes useful when they need an item you sell. If you don’t stay in their faces, they forget your store exists.
Email marketing gives sellers the chance to keep in touch with buyers as much as they can.
2. Boost sales
Shopify stores aim to make a profit and record good sales numbers. To achieve this goal, a couple of marketing strategies need to be in place. All of which are targeted at getting customers to spend more and buy more.
There are several marketing scopes used in the e-commerce industry to attract sales but email marketing remains the one that stands out. Email promotions remain an effective way to increase sales. Your chances of making more sales increase when you collect customers’ email addresses and then send them targeted promotional messages.
Such messages can be upselling other products you sell or introducing a new product to customers. The goal of all of these is to have the email recipient visit your store and make a purchase.
3. Personalized marketing
Crafting and showing customers products that they are interested in sets you up for converting a potential buyer or making an existing customer return to complete a purchase. Personalized marketing makes more sense via email. Customers feel more ecstatic to see products that they like or want show up in their emails.
Using email marketing to reach each customer based on their interests simultaneously builds strong customer relationships. Personalization also comes in the form of using customer names in email messages. This can make a customer want to spend all of their money shopping at your store.
4. Customer retention and repeat purchases
It is not enough to get people to buy from your store once and disappear. The gist is to get them to make repeat purchases after their first purchase. You can also keep in touch with customers until they make their next purchase using email marketing.
When looking to boost customer retention, you may want to explore this marketing channel. Post-purchase experience is a part of a customer’s journey. Your interaction with a customer does not end after they’ve paid for an item. This is the time to make an impression that sticks with buyers.
You can boost a customer’s post-purchase experience by sharing useful tips about an item they bought or sending them juicy offers that encourage them to make another purchase of the same item or a new product. 73% of buyers stop buying from stores due to bad customer service after a purchase.
5. Customer support channel
Aside from the live chat channel on your store, you can also use emails to provide support for customers after making a purchase or when they need to inquire about your store.
Let’s say a customer has an issue with their order and needs clarification. They should find it easy and quick to reach you via email. This can strengthen their trust in your store.
Therefore, once a customer places an order in your store, I’d recommend sending them an email acknowledging it. Then create an atmosphere that shows that they can reach out or chat with you through this platform. This gives you a better click-through rate when sending promotional messages in the future.
6. Targeted advertisement
Target adverts are promotional messages channeled to reach a specific audience. There are times in the journey of an e-commerce store when you want to reach a specific audience with certain products or offers. This is where segmentation and sectioning come to play in emails.
Using emails for promotional purposes gives retailers the chance to reach specific parts of their customers based on certain offers. Not all offer types work for all customers. Targeted email advertising makes it easier to reach customers who are interested in an item.
This way conversion rate becomes higher since the customer will receive a product of interest.
For e-commerce stores that try to reach multiple customers at the same time, integrating email marketing software is the way to go. It makes sending bulk messages easier and faster without having to stress about sending emails one by one.
Apart from the one-click send to all features of email software, you also get analytics of every email sent. In the aftermath of sending a mail, it is common to ask questions like “Did the recipient read it?”?”, “How many customers clicked the link in the mail?”, “Where did the email end up, Junk or inbox?”, etc. Many questions like this are given insight by most email marketing software.
You can easily track email marketing efforts when you collect email addresses. And this result shows a true picture of what you’ve put in. Compared to other marketing strategies, you might not be able to determine how effective they were.
8. Brand visibility and awareness
The more people who see, hear, or read about your brand, the better the chances of building a strong customer base. Email marketing offers a relatively inexpensive way to reach millions of potential buyers. Some brands send time-based promotional emails to the most probable potential customers. Whether they’ve been to the store or not.
By doing this, you keep your brand in the forefront of the minds of your customers. When there is a chance to buy an item you sell, it is easy to pop up in their minds.
9. Cheap and effective marketing
The phrase “cheap does not mean less quality” fits well with email marketing. Collecting email addresses from customers for marketing purposes can be done through a channel that does not eat deep into your budget. Email addresses can be obtained through pop-ups, welcome mats, thank you pages, etc.
Therefore, sending targeted promotional messages is ridiculously cheap depending on the email software you use. To know which email software fits your brand, you can go online and find out which one.
Compared to other marketing channels where you need a huge budget to showcase your brand to the world, email gives you the chance to spend less and gain more.
10. Reduce abandoned cart
Cart abandonment is a key challenge for e-commerce stores. There are customers who intend to buy an item but abandon it in their cart. And there are others who just dump the item in their cart to buy later.
To nudge such customers to checkout, you can send reminder emails to them so they can complete their purchase process. This way, you can recover potentially lost sales and increase customer retention.