The sky is blue, roses are red, and social media marketing is the pipeline for a successful e-commerce business.
We can place our bet that social media is the traffic village for Shopify e-commerce store where buyers with no customer base can actively start an online business.
Store owners with existing brick-and-mortar stores can also use this marketing source to grow and drive traffic to both their online and physical stores.
In short, no store owner can underride the perks that come with having a social media presence. And the glaring fact that we can consider is that most online buyers find it more convenient to read reviews and access customer support from social media channels than web-based live chat.
With this, you need to shape your social media pages to meet the needs of your customers and also attract potential ones when they visit. That is why in this blog post, we will see how you can use social media to grow your business.
1. Content is king
Creating frequent and relevant content for your product niche is your way to staying at the top of engaging your customers and potential customers. This content can help you drive engagement and build product interest in people’s hearts.
To have useful content, you should look deep into what can attract a customer to the content that is related to the kind of product or service that you sell. If you are in the Pet niche, you should have content that talks about pet owners and pets which necessary do not have to be salesy.
What you need to do with those content is to build potential customers’ trust and be the go-to page for getting answers to niche-related questions. This way customers will see your brand to buy from when they need to.
Content also helps you to stay relevant in customers’ minds. How frequently they see your content pop up on their feeds can determine how much affinity they will have for your store. And when they need to get a product from your niche, it becomes easier to refer to that brand they get content from frequently.
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2. Quality visuals
Details, beauty, and attraction are what sell in a jiffy on social media. Nobody wants to engage a dull or poor-looking picture. People, at first sight, might not need the details about a post they see before they will fall to love with it. Once the pictures are good and captivating, you sure would get engagements.
The rule of thumb with this social media gimmick is capture at first sight. Social media users are said to engage accounts or posts with clear and well-photographed images more.
To use this to drive engagements, there are basic photography and videography skills you can take for free online to help you boost your chance with social media marketing. Especially if you are just starting out with minimal resources to invest in hiring an extra hand.
Ensure your videos are properly edited and coordinated. This way you will be able to pass the message of the content clearly to viewers.
3. How-to or support videos
Remember the couple of times you see videos on Facebook or Instagram on how to use a certain product from Amazon? You sure would have seen content like that. That is a strong example of a support video.
You can create support or how-to-use videos on products you have in store. This way you are bringing benefits to the customer and also creating a lead for them on where to get the item. Both ways are win-win.
This kind of content also helps you gain customer trust, especially for products that require technical expertise on usage or set-up. You can also use this to draw engagement from customers of competitors who have ano provision on support videos for similar items.
This will bring us to the next point.
4. Know your competitors and stay ahead
When marketing on social media, you need to research existing pages that are dragging customers with you. And the reason is you need to see what they do that you can incorporate and what they don’t do that can be your brand’s unique selling point.
Since social media is where most e-commerce brands get customers, you sure have a load of existing competitors. So having a competitive analysis helps you penetrate the potential customer base and get your chunk of buyers.
5. Be Responsive
When people engage content from any social media page, they want to be sure you see their engagement especially when such viewers drop a comment on your post. To make people who engage on your page know that you see them, be quick to respond to their comments.
Knowing what goes on in your comment section help you dig out potential customers that you can retarget with either ads or direct message. Creating a communication line between your followers and your brand gives potential customers a good perspective of your brand.
So you need to stay active to respond to customers through comments or direct messages. You can use that as an opportunity to gain followership which can be converted into sales leads.
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6. Monitor your page analytics
After having all the necessities in place, you need to set up your page analytics too. This will help you know the level of results you are getting with the level of work you’ve put into building your social media page.
Checking the vitals on the analytics board gives you an insight into what type of content your customers are responding to and the engagements each post gets. Other details like demography (gender, location, time, etc) are useful when looking to engage in social media ads.
The performance on your post shows you the category of people who find your content relevant. This can point you in the direction of potential customers.
Wrap
Social media promotions like ads, influencing, and user-generated content are treasures you want to look into to grow your Shopify sales. What you need is to pay attention to the details and behavior of people within your target audience. This will help you tailor your efforts to the right channel.
