It is one thing to make awareness of your brand when you are just starting out and looking to acquire customers for your e-commerce store. Do you know what the next big thing is after this? It is introducing a new product when you already have an existing line of products that you sell.
A powerful e-commerce platform like Shopify allows store owners to offer a wide range of products to their customers. So far you are invested in selling that item, you are as good as ready. It is a lot of work to drive traffic to your store. Introducing a new product is another critical phase.
You need to prep your store in a way that when there is a first-time visitor to your store, you can drive their journey and interest in your products. To do this, there are effective marketing strategies that can spark customers’ interest in a new product.
Why Do You Need To Introduce A Product?
Especially when it is new and maybe different from what you sell, you need to promote that item, else it becomes dormant with little or no purchase. Remember, to get customers to interact or buy your products, you should be able to drive their journey to like the item. In this way, you’ll be able to increase your sales seamlessly.
Introducing a new product is a marketing tactic used by sellers to boost awareness and sales for a new item before or after its release. Most businesses do this to see customers’ responses to the item and predict sales.
A properly planned introduction to a new product opens customers’ eyes to its benefits. Also, it gives them a chance to explore the products before making a purchase decision. In the event that customers do not respond positively, the retailer can devise other methods to help buyers develop an interest in the product.
How To Introduce New Products To Customers
1. Schedule a launch
Before starting a store, teasing potential customers in your target audience is the norm. This is to prepare their minds and get familiar with your brand. This same strategy applies when introducing a new product. Customers get the chance to know the item, make their findings and build their interest in buying it.
For some products, their sales are seasonal. It is proper to give customers a heads-up that the products will be available for sale for a specific time. It is a perfect example of this when Black Friday Cyber Monday sales take place or when the Thanksgiving shopping event takes place when most shoppers share gifts for their loved ones.
There is a surge in demand for certain products during this period, so it will be expected to introduce new items to your customers before sales day comes around.
2. Share content showing product use or details
Video content or a demonstration of an item attracts customers’ attention. This kind of content is intended to get customers to view and know more about the product on display. And remember, the goal is to introduce a new product which contents like this help achieve.
In the process of showing customers how a product works, it can pique their interest in buying when the product is finally available for sale. The benefit of this is that customers get to know the product and its uses for themselves rather than what they would have heard from other buyers or read on your review page.
And sometimes the wave of a new product in town could be the reason some buyers might make a purchase. Whichever way, it is a win-win situation.
3. Release product details and description
Describe every tiny detail about the new product before it is launched. It can help customers visualize the details in their minds, which can motivate them to make a purchase. It is sometimes used as a teaser before unveiling the product image, a good mind game to play with customers.
A gap between releasing product details and unveiling the image can lead customers to research more about a new product. You might gain a new customer by using this sales tactic.
4. Big on social media campaign
Social media is a world on its own. With billions of users on these platforms, you can conveniently gather for your brand loyal customers. So when introducing a new item, create a campaign to promote the product on major social media platforms tailored to meet the taste and needs of your target audience.
You can also use retargeting marketing where you create social media ads to reach customers who have previously visited your store or existing customers. To make the campaign more exciting, you can attach a discount for the first set of buyers or create a pre-launch sales scheme.
5. Pre-launch discount
To create a good sales start for any new item in your store, you can use promotional emails to give existing or potential buyers a mouth-watering discount for a limited period.
Giving a discount for a new item with a time limit creates a sense of urgency in buyers’ minds. They do not know how many customers might be waiting to benefit from that. Many customers might gladly jump on a discount offer.