Marketing and creating a suitable strategy for promoting your Shopify store is stood to be the secret sales point of most e-commerce store owners. And the why is that, with the emerging number of e-commerce stores, it becomes very competitive to draw the kind of customers you want from the customer pool.
Getting a customer’s attention and loyalty is the soul of increasing sales in e-commerce. Once you are able to do this, sales will begin to fall in place. The first time a customer is visiting your store can have two outcomes.
1. Buy on the very first visit
2. Window shop and go away
Either of these scenarios plays out. This is a typical experience of any e-commerce store owner. What then can you do to keep these categories of customers around and push them to eventually buy from your store?
A good solution to that is the focus of our discussion in this article. We would be looking at ways to retarget customers using campaigns that can help you encourage your dormant customers to make a purchase.
Why is retargeting ads important for Shopify stores?
Retargeting campaigns for e-commerce stores in simple words involve a seller reaching out to a customer or potential customer who had visited your store before and probably interacted with your products.
With retargeting, you can nudge customers who have not made a purchase decision to do so. This in turn helps you increase the average order value for a returning customer and helps a first-time customer to begin their purchase journey.
Using this marketing has the end goal of increasing sales and revenue. However, you get to strengthen customer relationships and trust. In the process of creating retargeting measures, you most likely will end up having a personalized campaign that attends to each customer’s preference.
Cart abandonment is a factor to consider when engaging in retargeting campaigns. When you have a high rate of cart abandonment on your store, retargeting ads can be your bail to reduce the cart abandonment rate.
Retargeting ads help you to remind customers who have abandoned their carts to conclude their purchase.
Cost-effectiveness in terms of high conversion to sales. When you reach out to customers who have made a purchase from your store or had visited before without a purchase, the chances are high that you can drive them to visit and make a purchase.
How do retargeting campaign work?
Most Shopify store owners using retargeting campaigns to reach potential customers through Facebook, Instagram, or Google ads make use of cookies that are gathered from the moments a customer was visiting the particular store.
This cookie takes note of the pages that were visited and the products they interacted with. This is used when creating a retargeting campaign.
Usually, the key spots that store owners target when creating this campaign are
– customers who added an item to cart,
– products customers checked
– customers who attempted to make a payment
– customers who visited the store’s homepage
All these will be useful for the social promotion platforms to use in creating ads that are unique to individual customers’ shopping experiences.
Ways Retargeting Ads Can Improve Sales
1. Increased repeat purchases
When you retarget or remarket customers who have had previous purchases from your store, chances are high that you have increased repeat purchases. Customers who are converted through this campaign are tagged to have repeat purchases since they have made a purchase in the past.
We can say a gateway to increasing repeat purchases and also increasing the rate of returning customers for your store.
2. Customer loyalty
Customer loyalty can stem from customers who have made repeat purchases. Because when a customer makes more than a single purchase in your store, it shows that they trust your services and are loyal to the store.
Usually, customers who are loyal need very minimal incentives to make repeated purchases. Retargeting ads can help you boost customer loyalty and strengthen customer bonds.
Customer Retention Strategies: How To Drive Customer Loyalty
3. Brand awareness
When potential customers keep seeing your brand promotions, it brings them to a state of awareness of your products.
They know what you sell in case they need to get a similar item. The first encounter with your Shopify store a potential customer might experience might not be able to convert them to sales.
You might need a backup campaign to serve as a reminder to customers who have seen the main campaign on their page. A retargeting campaign can help reach customers in this category effectively.
4. Customer engagement
Retargeting ads can not only drive sales for your Shopify store, but it is also a channel to engage customers and potential customers. Having your content displayed on customers’ social media pages repeatedly can nudge customers to visit which increases your store’s traffic or make a purchase which increases sales.
This can help you build trust and credibility. It can also be a point to make customers know about sales discounts and other relative offers that can encourage potential customers to visit your store and make a purchase.
5. Promotion of new products
If you are launching a new product in your store, you can hint to customers or potential ones about such products using social media campaigns.
Targeting this audience, you can generate excitement and interest, driving them to explore and purchase the new offering.
This can also be your chance to reach potential new customers who share similar characteristics with your existing customers.
6. Cart abandonment reduction
The core benefit of having retargeting campaigns is to nudge customers who have items added to their cart to complete the purchase process.
Creating an ad to reach customers like this, helps you remind them of items they have in their carts which some customers might have forgotten about.
6 Ways to Reduce Cart Abandonment And Gain More Sales
With retargeting ads, you can encourage customers to complete the purchase process by checking out those items.
To make this work effectively for cart abandonment reduction, you can offer such customers free shipping or discounts when they checkout.
