There are numerous ways to reduce cart abandonment as a Shopify merchant. Some of these ways might include using the information channel, offering promos, discounting shipping, or price slashing.
These offers and information rely on some other factors that would influence a customer to want to browse your store, spend more time, add items to their cart, then buy an item. As repetitive as it may sound, you need to keep your store’s design and usability for customers top-notch.
Having a webpage that customers find easy to navigate is one primary way of reducing cart abandonment.
You should know that to get customers to check out on their cart and improve sales or reduce cart abandonment, first they need to spend time in your store and browse through your product catalog.
Shopping carts are abandoned at about 70% rate. That means out of every 10 customers that visit an online store, 7 of them leave without buying anything. Some customers might even add some items to their carts and end up not checking out.
Table Of Content
1. What is Cart Abandonment?
2. Reasons For High Rate Of Cart Abandonment
3. How To Reduce Cart Abandonment
– Checkout Design
– Strategic CTA
– Create Reminders
– Offer Discounts & Free Shipping
– Social Proof
– Grant Checkout As Guests
What is Cart Abandonment?
In e-commerce, when customers are shopping they have a personalized basket where they stash the items they want to buy. The same way you go to a shopping mall and get the trolley to carry the items you would like to buy.
The items in these carts sometimes end up not being bought. Customers add items to their cart and do not buy them. For some, they have plans to check out later, others might even forget about visiting the store.
There are different reasons why customers abandon their carts. All of these have their own impact on e-commerce generally.
Reasons For High Rate Of Cart Abandonment
While there are many reasons why customers abandon their carts, the shipping distance or cost is a major factor. Other reasons can include product niche. Some products are known to attract window shoppers hence increasing the cart abandonment rate.
Price comparison, keeping the items for later, and looking for discount opportunities or flash sales also contribute to the rise in cart abandonment.
Customers can have items in their carts long enough and checkout on them during holiday sales like Black Fridays and other sales events. This way they are sure to either get free delivery or a price slash.
Other reasons can include:
– Customers unreadiness to buy
– Extreme check out procedures
– Store payment and return policy
– Rigid payment channels
– Unsatisfactory Order fulfillment procedure
According to Baymard, 58% of online shoppers in the United States have abandoned their carts in less than 90 days. That’s a whopping figure of shoppers. Half the prospects are not checking out.
Every store owner has this to deal with. How then can you reduce cart abandonment and improve your sales as a Shopify merchant?
How To Reduce Cart Abandonment
First, to reduce cart abandonment you need to craft a marketing strategy that can win back customers who have abandoned their carts.
– Checkout Design
– Strategic CTA
– Create Reminders
– Offer Discounts & Free Shipping
– Social Proof
– Grant Checkout As Guests
1. Checkout Design
Baymard Institute established that if store owners can focus on improving their checkout procedures, there are chances to reduce cart abandonment and improve sales.
37% of US shoppers complain about difficult checkout and payment procedures. If retailers can reduce the checkout forms, an average e-commerce store would be able to gain about 36% sales conversion.
Ensuring usability is the center of your store’s design can help you reduce cart abandonment as a store owner.
2. Strategic Call To Action
When it comes to online buying, customers need a subtle reason and push to buy an item. This is why as a Shopify merchant you should invest in a user experience that communicates purchase action clearly to customers.
Do you want them to buy it? Have a CTA that indicates to customers how they can make the product theirs.
Being precise when it comes to actions to take in e-commerce is a way to reduce cart abandonment. Customers are like toddlers, you need to tell them what to do as a store owner. This is the reason why you need a “Buy” and a “Checkout” button.
Related: 5 Hacks To Increase Visitors Average Time Spent On Site For Your Store.
3. Create Reminders
Some customers literally forget that they have items in their cart or forget about visiting that store. In this age where there are many things to distract people’s attention, you need to secure the means of bringing your customers back to check out their carts.
A sure way to create reminders when customers abandon their carts is to use their tab titles to bring them back to your store.
Having a title for your tabs can remind a customer of the shopping they left halfway, this would win customers back and help them conclude the checking out their carts.
StoreBundle features the Inactive Tab Message to help you create titles for your tab when customers navigate away from your store while shopping or while on their cart page.
Emails are also ways of reminding customers of their cart. With this channel, you can give offers to influence them in checking out.
4. Offer Discounts & Free Shipping
You will be surprised at the number of your customers that would checkout on their carts when they are offered free shipping or a discount for a certain amount of purchase.
Cutting down the total checkout price can influence your customers to pay for the items in their cart.
The reason for cart abandonment for some customers is shipping distance which will cost more money. Offering to bear the total shipping fee or part will motivate some customers on checking out.
5. Social Proof
Reviews from existing customers are a motivating channel for some online shoppers. Some online buyers would not dare purchase from a store if they can’t find social proof.
Having social proof such as reviews, and visitors count on your store can reduce cart abandonment. This shows customers that they are safe to buy from you as there are many other shoppers like them transacting with you.
You can create social proof and sales urgency that drives customers to buy instantly using the Visitors Count and Sold Count Feature on StoreBundle as a Shopify Store Owner.
6. Grant Checkout As Guests
About 17% of US online shoppers lamented the long checkout processes for online stores. To convert this percentage of customers who are not checking out on their cart because of this, you can grant customers the chance to pay for their items without having to fill out numerous forms.
For record purposes, you can call for sign-ups post-checkout. This would have reduced the barrier from checking out or leaving the cart unpaid for.
These ways of reducing cart abandonment are not limited to cart abandonments, they can also help you improve your sales and conversion rate.
