Knowing how the mind of customers in your industry or product niche works can be your unique selling point. Marketing psychology is a gateway to getting your customers to spend more when you know how to make the dart hit the board.
To build a cluster of loyal and purchase-effective customers, you need to position your store, services, and customer experience to meet your customers’ needs.
There is always a reason why an individual will think the way they do. Why they take certain decisions and actions? Why they would want to buy or not buy a product? An endless list of inquisitive questions.
As a Shopify seller looking to thrive in the e-commerce world, it is expedient that you live in your customers’ shoes. That means you need to understand their thinking perspective so that you can know where and what marketing strategies you need to penetrate their minds and influence them to buy more and spend more on your Shopify store.
That is why, with this write up we will be looking at top marketing psychology that can help you grow sales and average order value of customers which results in increased revenue.
Let’s get going. But first, what is marketing psychology?
What is Marketing Psychology?
To put it in simple e-commerce terms, marketing psychology is a framework that helps you study, analyze and understand how the mind of your target audience works. The goal of this framework is so that you can channel your adverts and promotions to appeal to customers’ feelings and thoughts.
While the ultimate goal is to influence them to make a purchase decision to buy your products. It is established that customers’ decision to buy a product is based on various factors such as personal experiences, preferences, influence, and motivation. Understanding these factors can help you grow your sales and revenue.
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The ideas discussed in this article are in no particular order. You can decide to pick any or all of them if they will work for your store.
1. Product Scarcity
It is a natural phenomenon for a buyer to be concerned when they see that an item that they want to get is running out of stock or just has the last quantity to be bought. This marketing principle helps give customers a push to buy immediately.
When there is scarcity, we all want to rush and grab all that we can while stock last. As a store owner in e-commerce, you can use this marketing principle to get your customers to buy immediately and spend more. This will help you reduce cart abandonment rate and also help you increase sales as well.
5 Advantages Of Showing Product Sold Count On Your Shopify Store
Talking about how to create non-existent scarcity when you have a load of that product in your inventory waiting to be sold. To seamlessly create artificial scarcity to make it appear to customers that the product is running out of stock, there are two great ideas that work. These strategies are readily available for your on StoreBundle as a Shopify merchant to effect which is pretty simple and easy to use.
First, displaying product sold count can help you picture that the item is running out of stock. Let’s say you have the sold count for a black heel shoe display as 80 sold and 6 quantities available.
This to a buyer automatically reads scarcity. In their mind the next time they are coming to check or buy the product it might be out of stock.
The second strategy is showing visitors count on your product pages. This is a game of the fast finger wins. Who places the order first gets the item. In short, scarcity helps you spark readiness to buy especially for visitors who are indecisive.
2. Realness and Authenticity
In this day where there are a lot of fraudulent stores that look to phish on people’s card details for ulterior motives. Online buyers are on the lookout for sellers who they can confirm to be real.
A brand that has a face to it will attract more sales with this principle. People feel they can link the store to someone that is known. To get customers to trust and build brand authenticity, you can show your human side on your social platforms or your about us page.
This gives customers the idea that you are real as a business and also helps future interactions. Another way to show brand authenticity is in the quality of the product that your store is known for. You should have a standard for your product quality so that customers know what they will get when they order your products.
If you are in the luxury product industry, stay true to it. This will strengthen customers’ trust and gives them the confidence to promote your brand to other potential customers through word of mouth.
3. Social Proof
Sharing social proof on your store would be another way you want to show brand authenticity. It is an effective tool for building customer trust and increasing sales conversion, especially for first-time buyers who are visiting for the first time.
Displaying the number of persons who have bought an item or who are currently viewing the product can help you nudge customers to quickly check out and make payments on the product. Humans are naturally drawn to brands where they see evidence of previous customers who have had transactions with them.
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A customer can be influenced to buy a product because he sees that 1008 people have bought the same product. Or when they read several reviews from customers who have used and tested the product in real-time.
That is why you need to maximize your review and feedback channels. You can also encourage user-generated content. As it can also encourage visitors to make a purchase.
4. Tell a Story With Your Brand and Product
For generic products which are common and can be found in other stores, you can attempt to use your brand as a storytelling point to attract customers.
A simple narration of how you came about starting your brand, the dreams, goals, and visions can be the selling point to attracting some customers. As insignificant as it may sound, some stores use their packaging technique to help customers feel comfortable and also tell a story.
Made Trade is an online shopping store that sells their product using sustainable materials to produce and package products. And they started the business because they needed home decor that was made of such materials but couldn’t find any.
This is an attractive brand story that can inspire a customer to buy from the store.
5. Professional Visuals For Product
Quality and high-end product photography are said to be attractive points for online buyers. Giving your customers the opportunity to see a product from every angle can help them assess and make a decision to purchase the item.
If possible as well sharing images of the ways a product can be used is also a sales conversion factor. This can serve as a guide showing the benefits and ways the product can be used.
As much as you can use this for providing customer support, using pictures to show a product can create an emotion that customers can connect with while looking through your collection.
6. Free Samples Or Gift
To encourage customers to buy a product, you can make a miniature of the main product and add it as a gift to their purchase.
Offering customers these product samples can be a way to help hesitant customers make a decision. Allowing customers to try before they buy can help them feel more confident about buying the item.
You might not be able to ship free samples to intending customers but one way to get this through your customers is to add it to their orders when they make a purchase. This will help you give products that are new in stock stead promotion and popularity among your customers.
Marketing psychology is a powerful tool for marketers and advertisers, enabling them to better understand and connect with their target audience, and develop effective marketing strategies that drive sales and growth.
This is your best bet strategy to help you grow your sales and revenue in the e-commerce industry.