I needed to buy an item from a store I wasn’t so familiar with. I was a new buyer. Got to the product page and was skeptical about if people bought the item. I wanted validation before buying it.
As a Shopify merchant, you want to seek ways to boost sales for your store. For e-commerce businesses finding sales means that you need to give your customers the most satisfactory shopping experience.
Amidst many marketing, strategies to boost sales and revenue such as giving customers offers, discounts, loyalty rewards, and so on. A way in the books to promote sales is by showing your products sold count. That is, displaying how many of a certain product has been sold in your store.
Let’s say, for example, you have sold 7 out of 20 items of a black heel shoe. You can show these details on the products page to influence customers who are still contemplating buying.
How Can You Display Your Sold Count?
For Shopify store owners, to carry out major marketing activities you might need to integrate third-party apps from the Shopify app store.
To display product sold count on your product page, the Sold Count feature on StoreBundle is your go-to app. The Sold Count app helps store owners show the number of listed products sold and the quantity of the same product that is available in stock.
You do not have to manually add the figures. The Sold Count scripts read through your sales history within the Shopify permission space to help you create sales validation and a sense of urgency when visitors view your products.
How To Build Customers’ Trust To Improve Sales
Showing the number of products sold, you can provide social proof, build trust with customers, and encourage them to make purchases. In this post, we’ll explore the top five benefits of displaying product sold count on your Shopify store and explain how it can help improve your business’s bottom line.
5 Advantage Of Displaying Product Sold Count
1. Keeps Credibility Intact:
Gaining customers’ trust is the secret path to getting more sales in any form of business. You need to get your customers to trust you. This trust is what influences their purchase decision.
To keep that sense of originality and authenticity alive in your visitors’ hearts, you need to display the number of items you have sold in your store can help establish credibility with potential customers. Customers are more likely to purchase products that have already been bought and are positively reviewed by other customers.
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2. Increase Sales Conversion:
Showing product sold count is another way to increase sales conversion rates for your store.
Note that, online buyers look out for validity from people who have bought the same item before. That is why most customers go through a product review page to see an existing customer’s recommendation or opinion about the item.
Online buyers use this measure to make their final purchase decision whether to buy an item or not.
By displaying the number of an item that has been sold and the number of the same item that is available in stock, you create a sense of urgency. And the result of doing that is that you encourage customers to buy your products. When potential customers see that a product is popular and selling quickly, they may be more likely to make a purchase.
3. Customers Have Social Proof:
An online buyer’s pride lies in the fact that they can say that they belong to the team ‘I’ve got this black shoe and it works for me’. If you can get your customers to give you user-generated reviews, it will be a cakewalk to capture the heart of the next potential customer who is checking out that item.
Customers wanting social proof is a top priority for e-commerce businesses. A buyer always wants to know if they are not the first to purchase or use that product. Having a social platform presence can trigger a customer to order an item.
Showing your products sold count on your store can also act as social proof that your products are high-quality and in demand. This can help to build trust with customers and encourage them to purchase from your store.
StoreBundle’s Sold Count gives you an extra chance at creating a sense of urgency by allowing you to show the quantity of a product left in stock.
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4. Nudge Customers To Make Purchase Decisions:
You can help customers make quicker purchase choices when you have the product sold count shown in your store. The fact that a number of people have purchased the item gives them the feeling that it is valuable.
The process that leads to paying for an item in a store for online buyers requires that they check out a number of things about the item. This is especially true if the person is buying from a new store or from a store they are not sure about the quality of the product or customer service.
Having your product sold shown can shorten the steps and boxes to tick when shopping for the item.
When customers see how many products have been sold, they can make more informed decisions about their purchases. They may be more likely to buy a product that has been purchased by many other customers and has positive reviews.
5. Improve Customer Trust And Loyalty:
By displaying the product sold count, you can create a positive brand image for your store. It also helps you gain customer loyalty and strengthen customer trust. This can help establish your store as a trusted and reliable source of high-quality products.
This marketing strategy can act as a trust-building element for new customers. Seeing a high number of products sold can create the impression that your store is reputable and trustworthy.
Displaying the product sold count on your Shopify store can be a simple yet powerful tool for building trust with customers, providing social proof, and ultimately increasing sales.
By implementing this strategy, you can help customers make more informed purchase decisions, create a positive brand image for your business, and improve your overall conversion rates. So if you haven’t already, consider adding the product sold count feature to your Shopify store and see the positive impact it can have on your e-commerce business.