Displaying sold count on your product pages as a Shopify merchant is to help you create urgency of sales which nudges your customers to buy the product instantly or risk losing out on its purchase. The sold count can be displayed in numbers of the product that has been bought or who just bought the item.
When you want to boost sales and revenue for your store, there are several ways with which you can create sales urgency to achieve your goal. What sales urgency does is touch your customers or visitors psychologically using the FoMo.
Fear of missing out (FOMO) happens when a customer feels if they do not participate in buying an item now, it might be out of stock very soon which means they have lost out on buying the product.
Retailers use this marketing strategy to quickly sell out certain products especially when a customer just fill up their carts with items and do not check out quickly on them. If customers see that an item might be running out due to the count it is getting, they might want to check out at that instant.
In this post, we would be comparing two Shopify apps that can help you display the sold count on your product pages.
Storebundle has a simple and easy-to-use layout for creating a sold count bar. The app features the stock text which indicates if the product is still available and the sold text indicates the number of items that have been sold.
You can also display the quantity of the item that has been sold while the number of products available will be gotten when the sold quantity is deducted from what you have in stock.
There’s a section where you can choose what to display when the product is no longer available or has been sold out. You can choose to display “Not in stock” or “Pre-order” instead of leaving it blank.
Storebundle also has a customization bar where you can choose your text color and also hide the sold count icons.
Just Sold does not display numbers as you have with Storebundle. This app allows you to input a customer’s name and location displayed in the sold count bar on your storefront. Your customers will notifications such as, ‘Lacey in Washington just bought this item’.
This is quite different from the conventional display of numbers you have with Storebundle. Just Sold allows you to work on each product and indicate who just bought the item and where they bought it from.
The customization section has multiple functions such as the design layout, positioning, pop templates, and timing. Just Sold’s sold count is displayed as a pop-up by the side on the product page while Storebundle has a still display under the product name.
Storebundle however is of great benefit compared to Just Sold. Storebundle is an all-in-one Shopify app that helps you handle all your marketing needs in just one shot. You do not have to stuff your store with multiple apps that can slow down site speed. At the same time, you’re cutting down on the cost of paying for multiple apps. Install Storebundle on the Shopify app store