Do you feel the sales you are currently getting on your Shopify store still feel like a drop of water in your big bowl?
If that is the case, this post can guide you through the marketing strategies you can engage in to help increase sales and encourage your customers to buy more.
Gaining sales is a big deal for every store owner. The goal of starting an online store is so you can get your products the widest exposure you can to potential buyers. For some retailers, they want to transition from brick-and-mortar stores to e-commerce while others are just starting their selling business with an e-commerce store on Shopify.
Whichever one it is, you need to get more and more customers to buy from you. In that case, how can you make this happen in a highly competitive industry like e-commerce?
Shopify alone powers over 6 million stores with multiple stores selling similar products or within the same product niche.
To thrive in such a space, you must stay current with your marketing strategies to keep and attract customers.
This blog post will provide you with several practical marketing strategies that can help you attract sales to your Shopify store.
Marketing Strategies To Help You Attract Sales
1. Build customers’ trust:
When it comes to gaining customers’ trust in your store, you need to tick quite a number of boxes. To really get access to a customer’s heart you need to leave an impression that is permanent and authentic.
Ensuring you list authentic and quality products in your store is a very vital part of retaining your customers for an e-commerce store. Online buyers are on the look for quality items and when they see a retailer that offers that, they want to stay buying from such a store.
If I can get original and quality items from store A, there is practically no reason to check other places. You can also focus on giving customers a seamless shopping experience in your store to attract more sales.
Simple strategies like requesting that they join your email list with a discount or gift attached can also be an open channel for you to attract sales for your Shopify store. To create such pop-ups that can help you capture leads, you can use the pop-up bar feature on StoreBundle for free.
This way you are incurring zero cost at building your email list and also influence your customers to spend more with the discounts attached.
2. Upsells and cross-sells
These are the twin marketing strategies used by the majority of Shopify store owners.
Upselling in simple terms means that you are promoting an item that is either popularly bought in your store or a slow-moving item. Whichever category the products fall into, you are putting the products in strategic places in your store so that customers can come across them during their shopping journey.
Cross-selling on the other hand involves marketing complementary or frequently bought together items in your store. This way, you want to encourage customers to buy the items together which in turn attract more sales for you.
You might now wonder which hot spots on your store can you upsell or cross-sell on. You can upsell and cross-sell on your thank you page (also known as the order status page), customer’s cart (cart upsell), or on product pages.
When a customer gets this marketing, it helps increase their average order value. If the intention is to buy a black Nike sneaker and they see a lovely flat slide they are interested in is recommended while shopping for the sneakers. The customers can decide to get both items and this gets you more sales from one customer.
3. Create a community of customers
Online buyers trust stores with existing customers and factual reviews more than a new store with zero track record.
How then can you gain customers’ trust when you are just starting out?
The way out for new stores is to show the face behind the store. Online buyers having an idea that the store owner is known, gives them a bit of faith in buying from you.
As a popular saying in business, you need one buyer to set your store on a magic movement. One good and honest review from a customer can help you gain more sales. Nothing sells faster than the word of mouth from a buyer.
User-generated content is a form of word-of-mouth marketing. And when potential customers get this kind of content from fellow buyers like them, they tend to trust their words more. This way it is quicker for you to attract more sales and gain new customers.
You can gather reviews from customers and have a space in your store where you can display such reviews. This works well for reviews from social media platforms since they are traceable to persons.
4. Optimize your shopping procedure
The quicker and simpler it is for a customer to get an item from your store, the better your chances of converting potential customers and attracting sales.
Customers who encounter too much blockage while shopping can be discouraged to finish the buying process. That is why from the point of getting on your homepage to making payment for orders, ensure that it is as simple and seamless as possible.
A welcome bar can be the beginning of giving your customers a smooth shopping ride. You can then optimize your search function with features like showing popular products and making customers’ search intent with products shown in the result bar.
Customers cart is also another spot to optimize, ensuring the call-to-action on the page is clear and direct. Every button should carry a direct CTA so that customers can know exactly what they news to do next.
The thank you page as the bottom sales funnel can also help you attract more sales by adding a reorder button where customers can order for the same set of items again and get a discount or offer.
5. Strategic offers and discounts
You do not need to attach offers to everything in your store. You just need to know which one will drive you more sales and leverage that.
If you feel that your thank you page offers more sales conversion than the ones on the welcome bar page, you can concentrate on giving customers more offers to increase sales from that funnel.
Knowing what point to offer customers discounts that will be effective will help you attract more sales for your store and get your customers to spend more.
Attracting sales on your Shopify store requires a combination of various strategies that can help to increase traffic, improve user experience, and build customer loyalty.
Leveraging on techniques such as optimizing your product pages, leveraging social media platforms, offering discounts, and providing excellent customer service, you can enhance your chances of attracting more sales