Optimizing your store’s post-purchase page is another channel for improving your sales game.
The key growth metric for online e-commerce stores is the number of sales you get during a sales period.
If that is the case, it means every avenue is a medium to activate your marketing strategies. That is why the post-purchase page can be maximized as a bottom sales funnel. Sales are not over even after a customer has paid for their order.
You can still get them to buy more and have more activities in your store post-purchase.
To use the thank you page to increase the average order value, you need key tips like upselling, discounts, improve customer experience using the reorder button for customers who want to buy the same item again.
How then does optimizing your store’s Shopify thank you page benefits your sales game?
Benefits Of Using Upsells On The Thank You Page
Post-purchase upsells are an effective way to increase revenue and improve customer satisfaction.
Offering additional products or services after a customer has made a purchase can generate more sales and increase customer loyalty.
Here are six benefits of adding post-purchase upsells to your thank you page:
1. Increased Revenue:
Upselling allows you to generate additional revenue from customers who have already made a purchase.
You can nudge customers to spend more by recommending complementary or frequently bought-together products.
Post-purchase upsell is a marketing strategy used by e-commerce store owners to make their customers buy more after completing a purchase procedure. With this, store merchants can increase sales and revenue because customers get to buy more and spend more.
Upselling on the thank you page arranges products that customers might be interested in on the order status page. When customers buy this strategy, they can buy more products which increase their average order value.
By offering complementary or premium products, you can increase the average order value and maximize your profits.
2. Improved Customer Shopping Journey:
Customer satisfaction is a parallel route to having loyal customers and building a strong brand with your Shopify store.
To fully satisfy your customers in terms of product and service, you can optimize your order status page to aim for that goal.
Helping your customers to see more products than they have searched for makes their shopping process seamless. Upselling on your post-purchase page can improve overall customer experience.
As you are binging to increase sales and profit for your store, you can also boost shopping experience by providing customers with relevant and useful post-purchase offers, you can enhance their overall shopping experience. This can lead to increased customer satisfaction, loyalty, and repeat business.
3. Boost Sales Conversion:
You can convert more customers on your thank you page by promoting more products that customers can buy.
When lining products for upsells on your post-purchase page, you need to have items that are popular or regularly bought by customers in order to make sales conversion possible.
Upselling attractive items can quicken your sales conversion rate. Post-purchase upsells are highly targeted and relevant to the customer’s interests and needs. This means that they are more likely to convert than generic offers or promotions.
4. Reduced Abandoned Cart Rates:
Optimizing your thank you page can reduce abandoned carts because when customers know that there is much to gain on the post-purchase page even after payment, it will nudge them to checkout.
This means that you can have discounts or flash sales running on your thank you page with a time limit to create a sense of urgency for that product. If a buyer knows the offer will be available on the page, they will be more likely to check out, which will reduce the abandonment rate.
Having product upsells with extra offers like free shipping can increase the average order value per customer and also increase sales for your store.
By offering upsells on the thank you page, you can reduce the likelihood of customers abandoning their cart before completing the purchase. This is because the upsell offers are presented at the point of sale when the customer is most engaged and receptive to additional offers.
5. Easy To Implement:
Customizing the thank you page is an easy deal for Shopify store owners.
Little or no technical knowledge is needed to make your post-purchase page drive more sales engagement for your store. As a bottom sales funnel, the thank you page can be your chance to upsell slow-moving items at a discount, and influence customers to spend money.
Integrating an app like StoreBundle to optimize the thank you page requires very few steps. Install StoreBundle from the Shopify app store and add product upsells to your thank you page. You can as well add the reorder button to boost the customer’s average order value.
Adding post-purchase upsells to your thank you page is relatively simple and requires minimal technical expertise. Many e-commerce platforms offer built-in upsell features, making it easy to set up and manage.
6. Lesser Marketing Costs:
Post-purchase upsells are a cost-effective way to market to existing customers. You already have their contact information and purchase history, so there are no additional marketing costs involved in reaching out to them.
Post-purchase upsells can help you increase revenue, improve customer satisfaction, and reduce abandoned cart rates. By offering relevant and useful products or services, you can enhance the overall shopping experience for your customers and build a loyal customer base.
Adding post-purchase upsells to your thank you page can bring significant benefits to your business. By offering complementary or upgraded products to your customers right after they’ve made a purchase. This will increase your revenue, improve customer satisfaction, and build a stronger relationship with your audience.
Also, upsells can help you promote new or underutilized products, gather feedback, and even incentivize referrals. However, it’s important to strike a balance between providing value to your customers and avoiding an overly salesy approach.
By keeping your upsells relevant, targeted, and optional, you can create a win-win situation for both your business and your customers. So, consider implementing post-purchase upsells into your thank you page strategy and see how it can benefit your bottom line.