Shopify features over 8,000 marketing apps that serve different purposes to store owners. Some apps are basically for store design while there are other merchants’ uses for managing their orders and product inventory as well as post-purchase activities.
An optimized Shopify store at any point in its marketing journey needs a couple of these apps from the Shopify app store to boost sales, revenue, and enhance customers’ shopping experience.
In 2022, Shopify had a groundbreaking record for the number of stores that were opened during the pandemic year. The great result experience in 2020 was attributed to the fact that the lockdown had people deal more with online stores which fueled the creation of more Shopify stores by merchants.
Between March 2020 to January 2022, the e-commerce platform had a 201% increase in the number of stores they power. Over 2 million stores were created within this period.
To be successful in the e-commerce industry, especially on the second largest e-commerce platform Shopify, you need to stay on top of your game with key marketing tools that we will be talking about in this blog post.
Why You Need Marketing Apps For Your Shopify Store
Undoubtedly, to boost your e-commerce store’s growth, you need to keep your store optimized so that customers can find it appealing and get the most satisfying shopping experience.
Marketing apps are essential for all Shopify store owners looking to grow their customer base and increase sales. Due to the fact that sales are the driving force behind incredible revenues and profits. You need to get those sales numbers high for a profitable profit from your store.
That is why every app available on the Shopify app store is designed to assist merchants and has its own specific functions. Some are designed-based, store management, order management, customer experience enhancers, and post-purchase marketing apps.
With these featured apps on the Shopify app store, you can make managing your store seamless with automation and preset activities. You do not have to be 100%, 24/7 available on your store’s page before you can get things done.
They can help you automate your marketing efforts, save time, and optimize your campaigns for maximum impact. From email marketing and social media advertising to loyalty programs and conversion rate optimization.
There are a wide variety of marketing apps available in the Shopify app store to help you achieve your business goals. By using these apps, you can unlock the full potential of your Shopify store and take your online business to the next level.
Top 5 Shopify Marketing Apps
In this article, we would be specific with each of these apps and Shopify tools that have them as a feature.
1. Country Blocker Geo-location
2. Thank You Page Builder
3. Instant Search
4. Sold Count
5. Content Protection
1. Country Blocker
One of the top reasons why most store owners need this app is to block out traffic from locations where they are having the most spam visits on their store.
Spamming is major contending challenge merchants are faced with because these visits inflate their store’s traffic. This inflated traffic might keep a store owner wondering why they are so much traffic that does not translate to sales.
Spam Visits on Shopify Stores: How To Handle and Treat Spamming
To reduce spam visits, you need to create a block rule for the country which you have the spam visits from. If that location is one of your best-selling spots, you can use the whitelist feature to give your customer access to your store.
When you also want to restrict your sales to certain locations due to reasons best known you can redirect traffic from other countries to another store that services their location. Also
The Geo-location country blocker feature on StoreBundle can help you reduce spam visits, redirect traffic from unwanted locations, whitelist certain customers from a block list, and track visitor analytics.
2. Thank You Page Builder
This is a post-purchase management app that helps you optimize and customize your thank you page after a customer has paid for their orders.
The thank you page can be one of your sale funnels that drives your sales and revenue. It is a post-purchase page does not mean that is the end of the road for gaining more sales.
You can upsell on the thank you page, and offer customers discounts when they use the reorder button to increase customers’ average order value.
Shopify Thank You Page Optimization: A Guide On How To Drive Sales
3. Instant Search
A search app will help you optimize your search box to give customers a better shopping experience.
Instant search apps help improve the user experience of an online store by providing faster and more relevant search results. Customers can quickly find the products they are looking for, reducing the time they spend searching and increasing their likelihood of making a purchase.
Optimizing Search Function For Your Shopify Store
This increases your chances of influencing your customers to buy more and increase their average order value. The search box can be used to show visitors more products in stock that may be outside their search intent that they might be interested in.
An instant search app opens you up to customers’ shopping behavior and also the most searched items. This way you can take good business decisions when it comes to stocking products.
4. Sold Count
This is the best app that can help you create sales urgency for your Shopify store. Sales urgencies are the path to increased sales for e-commerce stores. It is psychological for online customers.
Showing the sales count for your products gives customers the assurance that you have a good item other customers are buying too.
8 Ways To Create A Sense Of Urgency In Sales
When customers see that a product has been sold many times, they are more likely to believe that it is popular and in high demand. This can create a sense of urgency and lead to increased sales.
This works the same way a countdown timer works. A countdown timer makes customers get in the feeling of FOMO (fear of missing out). When customers see that a product with a 100 stock count has got 82 sold count.
Customers may feel they need to quickly buy the item before it is sold out. This can help you attract new customers and increase customer retention.
5. Content Protection
It is not fun when you see product images that cost you so much to make for your brand that is easily used to promote similar products on another seller’s store.
Product images and descriptions are the intellectual property of a Shopify store. You need to guard it and keep it yours. This way you can stay above competitors as a marketing advantage.
Branding is what makes your product unique and makes it easy to build customers’ trust and loyalty. Once they see a product image, they know it is from your store. To keep your images and text from theft and copyright infringement, you can lock right click function which restricts users from saving your images.
Protecting text and images with a content protection app can prevent others from using your images without permission.
Content Protection For Shopify Stores: Storebundle VS Content Protection by Webyze
