I know you are excited at how much sales you’ve been making since you started selling online.
That is a great achievement for an online business to be candid. The goal is to gain as many sales as you can.
Table Of Content
– Article Brief
– Why You Need To Keep In Touch With Your Customers
– Five Ways To Build Better Customer Relationships Post-Purchase
The journey of building a customer base for a new Shopify store does not end at the point of getting customers to buy once and never return. The better way to gain more sales for e-commerce stores is to retain customers and convert first-time buyers into returning customers. This way you can seamlessly increase your sales number and revenue.
And when talking about customer retention, it requires every tip and tricks you can use to make your customers get the best shopping experience even after making payments for their orders. That implies that you need to stay on top of the game post-purchase.
When people see that you are more invested in what they do in your store than just giving you their money, they tend to get more comfortable around such brands.
Customer relations is a vital part of your Shopify journey. For you to thrive and be successful, you need to treat your customers right.
In this article, I will help you outline the ways you can keep a relationship with your customers even post-purchase after their orders have been paid for, during the fulfillment period, and after order fulfillment.
Why You Need To Keep In Touch With Your Customers
Connecting with your customers is a way to grow your Shopify store faster. It is essential that you build a strong relationship with your customers. This way they keep you in their hearts.
Keeping a relationship with customers post-purchase gives room for repeated transactions. Let’s say you text or send handwritten birthday messages to your customers on their birthdays. This impression will rarely leave their hearts.
And when you get the chance to leave your customers with a reasonable and positive experience, they come rushing to buy again from your store.
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Better still, they can increase their average order value if they get an offer that is redeemable on their birthdays.
The key gain of getting connected with your customers is higher sales and revenue which is on top of the list. Regular and clear communication with your customers also helps you to strengthen customers’ bonds and loyalty. When customers feel valued and appreciated, they are more likely to continue doing business with you.
Again, when customers get to the point of returning to do more business with you. It becomes possible that they share your stores with others within their circle. That means, they promote your store to others at zero fees.
What marketing can be greater than this? Customers who have patronized your store and find it very lovable can create user generate content that markets your store to other potential buyers and increase sales in the long run.
My last point about why you need to keep a relationship is so that you can get ahead of competitors within your product niche. Every store owner needs a way to be at an advantage above competitors so that you can keep your customers with you for a long period to increase revenue.
Now that you know why you need to optimize your post-purchase channels, let’s see the ways you can get running with on the post-purchase page.
Five Ways To Build Better Customer Relationships Post-Purchase
1. Personalized Communication
Thank you, Jacquline for shopping with us!
Using customers’ names to communicate on the post-purchase page can help improve customer experience and also strengthen bonds. Personalization does not stop on the post-purchase page as the thank you page. You can as well use them when sending emails after an order has been fulfilled.
Adding your name to the emails too signals to customers that there is a human behind the emails. In a world of email automation and the use of robots, knowing that you are having a conversation with a human is a generous way to stay connected with your customers.
Another way to get around personalizing your content for post-purchase activities is to attach a handwritten note to the orders or take a picture of a handwritten note and add it to the thank you page which customers get to see after making payments.
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2. Ask And Respond To Feedback
There is no better way to assess customer relations for your store than by getting feedback from your customers.
They are in the best position to tell you how good you are at the e-commerce business. Feedback is an honest way to get information from your customers and also to keep an open line of communication with them.
This allows customers to suggest and provide you with what you need to improve on which is related to their shopping experience.
When customers see that you implement these suggestions, it gives them more trust to come again and buy from your store.
3. Loyalty Rewards
This is a way of showing your customers that you value their trust. Appreciating customers does not end with one line of thank you message that you have on your thank you page.
You can give special offers to customers who have bought from your store more than once. Those stable returning customers deserve to be appreciated, this way you are giving back to them as they spend more on your store.
These offers or rewards are not just to give back to customers, it is also to help you gain more sales. For instance, if you offer a customer a 10% discount or free shipping for their next purchase, such a customer would want to buy an item at least to redeem the discount or offer.
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That is why loyalty rewards are a two-way street. Both the customer and the store owner gains.
You can also attach discount rewards to the thank you page by adding a reorder button that allows customers to reorder their purchases. This way you get to increase customers’ average order value and revenue for your store.
4. Upselling And Cross-Selling Complementary Products
Knowing what your customers need and bringing it to their notice is a way to build a better relationship with your customers. Cross-selling items that are related to a customer’s purchase can help you improve customer experience and get you good feedback.
This way customers can ascertain that you have their interests at heart. When you show a customer another product that they might need to use their original purchase effectively, it helps you improve customer experience.
You can cross-sell and upsell products on your thank you post-purchase page using the thank you page builder app on StoreBundle. This app gives you the chance to edit your thank you page and optimize it.
Recommending other products on your thank you pages helps shorten customer shopping stress. They do not have to wait till they get their initial order delivered before they discover that they need another item to be able to use their original order. Showing such products on the post-purchase page can help you build strong bonds.
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5. Customer service and support
Excellent customer service is the cornerstone of building strong customer relationships. Ensure that your customer service team is knowledgeable, friendly, and responsive to customer inquiries and complaints. Go above and beyond to resolve any issues that customers may have and make them feel valued.
Attaching a product support video to the thank you page can help you increase customers’ trust in your store.
Instead of making your customers look around for how to use an item they bought from you, you can add a how-to-use video to the thank you page. This saves your customers time to figure out how to use the product on their own.
With the StoreBundle Thank You Page Builder, you can add support videos to your thank you page in one click. Just create a builder and customize your page with the open editor feature.