The first step to starting an online business for products is to have a store on an e-commerce platform like Shopify.
After clicking the “Start selling online” button, what next?
The easiest part of starting your online store is setting up your store. Every moment after that, you look for ways to reach potential customers and convert them into buyers.
Every store merchant wants to see the sales in their store keep going higher. This implies that they need to keep increasing their customer base.
Simple logic, more customers, more sales, and profit for your store. However, there is an e-commerce strategy where even with few customers you can increase your sales and revenue threshold. What you have to do is optimize your sales funnel to increase customers’ average order value.
Returning buyers are known to increase the number of products purchased in every order they return to buy again from your store. After the first order of a customer, the chances of spending more than they did with their first order increase. This shows that they now trust buying from your store.
In this post, I’ll be discussing a number of ways you can get your customers to spend more using your thank you page as a sales funnel. Some of these strategies are also applicable to other sales funnel on your store’s homepage, customers’ carts, and other places where they can be applied.
Ways To Get Your Customers To Spend More
1. Reorder
2. Offers & discounts
3. Upsell & cross-sells
4. Flash Sales
5. Sales Timer
6. Product recommendation
7. Create a sense of urgency
1. Reorder
You can nudge your customers to spend when you have a specific call-to-action (CTA) on your thank you page. A CTA as simple as showing the reorder button on your post-purchase page can nudge your customers to buy more.
What to do is attach an offer to the reorder button. In this state, a customer that sees that they get to save a whopping 10% discount if they buy the same items again will most likely be influenced to try it out.
This way you can get your customers to increase average order value and spending on your store.
How To Increase Your Average Order Value On Your Order Status Page
2. Offers & discounts
Offers seem like the secret to attracting customers new customers and keeping existing ones to stay with you for a long time.
Giving customers free shipping offers or discounts on their orders naturally will make customers instinct tend towards buying more.
The rule of the game is, the higher the total order value of the customer, the higher the amount that will be slashed off their payment. This works well when you have a percentage discount attached to your offers.
With free shipping offers, you can capture indecisive visitors who do not want to check out on their cart because of shipping costs.
3. Upsell & cross-sells
Showing customers products they can be interested in on the thank you page can increase sales. Upselling popular items or frequently bought together items on your sales page can attract a customer to buy more.
You can as well cross-sell complementary products on the thank you page too. If customer A buys shoes, you can recommend shoe accessories or maintenance products like stockings, polish, dye, shoe rack, and so on.
It might be unknown to the customer that they need such items. But when they see it displayed on the thank you page, they can be influenced to add it to their cart since it will be useful or used together with their initial purchase.
6 Benefits Of Adding Post-Purchase Upsells To Your Thank You Page
4. Flash Sales
Flash sales place a time limit on how long a customer can decide to redeem the discount or take advantage of the price slash of the product displayed.
And because customers do not want to miss out on such offers, they would want to click the buy button asap (as soon as possible). This is what we call FOMO in marketing, the fear of missing out.
With this strategy, you can get customers to spend more when shopping for an item, placing an order, or post-purchase.
Another way to use flash sales is to engage customers who haven’t bought an item in a while. You can attach this in a sales email to get them to buy.
5. Sales Timer
With a sales timer on your products or offers, you encourage customers to make impulse purchases which most times helps to increase sales.
For a customer who is visiting your store to window shop, you can nudge them to make a purchase with such timed sales or offers. This way you can increase sales conversion and your customer base.
It also increases engagement and average time spent on your store. Naturally, when a visitor or customer sees a sales offer, whether they want to buy or not, they definitely would want to check it out. This increases the duration they spend combing through the pages on your Shopify store.
6. Product recommendation
Recommending less popular or slow-moving products on every sales funnel in your store can also get your customers to spend more as they are searching through your store to add items to their cart.
Showing such products might be customers’ attention while shopping or post-purchase. That is why it is advisable that you keep every page on your store optimized as a sales channel.
After a customer has made payments for their order, you can still get them to spend more by recommending other items on the thank you page.
8 Ways To Create A Sense Of Urgency In Sales
7. Create a sense of urgency
When looking increase revenue by making your customer spend more on your store, create a sense of urgency when preparing offers.
There are several ways to create sales urgency in your store which include displaying sold count, visitors count, etc.
Sales urgency creates a sense of immediacy, which can motivate customers to take action right away instead of waiting and potentially forgetting about the offer.
When customers feel a sense of urgency to make a purchase, they are more likely to follow through with it. This can lead to increased conversion rates and ultimately more sales.
