Birthdays are special events!
An event cherished by most people. People usually want to feel valued and celebrated on such a special day. Although there are few people who do not find any relevance in celebrating their new year. But less worry, only a few people are in this category. That means you have a load of customers to bond with and help them feel special.
As a store owner, you have a good opportunity to capture customers’ birthdays using your post-purchase page that is, Thank You Page also known as the Order Status Page. Every stage of your customer’s journey is an opportunity to build trust and loyalty that can fetch you sales for a long time. Once customers get comfortable with your services, they tend to return to buy again from you. Hence, the bedrock of customer retention is quality service.
A survey captured that 74% of customers retain brands who reach out to celebrate their birthdays with them in whatever form either via email, messages, or gift items. And birthday messages with a discount attached were more effective at about 87% interaction rate.
Table Of Content
1. Article Brief
2. Why Does Capturing Birthdays Strengthen Customers’ Bond?
3. 5 Ways To Celebrate Birthdays With Customers
Why Does Capturing Birthdays Strengthen Customers’ Bond?
Birthdays are special and private. People usually share days like this with close relatives and friends, not just with any random person. If customers find your services appalling enough they can entrust you into their circle to celebrate the moment with them. That is why you should make the most of your thank you page.
Optimizing your thank you page can boost sales and customer retention by a great deal. Part of which capturing special events comes in. There are reasons for optimizing the order status page which may include;
– Improve customer experience
– Boost customers’ average order value especially when you have the reorder button available on your store.
– Upsell dead stock or slow-moving items
– Offer freebies that can boost customer retention and reduce churn rate.
– Send an appreciative tone to customers for their purchase.
– Attach support videos for products that require a video tutorial on how to use
– Recommend related or complementary products on the post-purchase page to boost revenue.
Check this post: Shopify Thank You Page: Reasons To Optimize Your Order Status Page
5 Ways To Celebrate Birthdays With Customers
1. Personalized Email Messages
One of the best ways to get personal with customers on their birthdays is to send them a personalized greeting. This could be in the form of an email, message, or a card that wishes them a happy birthday and includes a special offer or discount just for them. This personal touch will make your customers feel appreciated and valued, and it will encourage them to engage with your business more. To make it even more special, consider including a personal message or a handwritten note.
2. Send A Discount Or Coupon Code
Another effective way to get personal with your customers on their birthdays is to offer them discounts or special promotions that can be redeemed on their birthdays. This could be anything from a percentage off their purchase, free shipping, or a free product. This not only shows that you appreciate your customers but also provides them with a reason to celebrate their birthday with your business.
3. Attach A Gift Item To Their Next Order
Surprise your customers on their birthdays with a free gift or sample of your products. This could be a small token of appreciation, such as a cupcake or a sample product. This gesture will show your customers that you care about them and value their loyalty, and it will encourage them to continue doing business with you.
Attaching a gift or sample product for an item the customer has been interacting with would be the most effective way of bonding with such a customer. You might want to keep in touch with customers’ history with your Shopify store to surprise them on their special days.
How To Customize Order Status Page For Your Shopify Store
4. Give A Chance To Choose A Product As A Gift
To surprise your customers on their birthdays, you can offer them a list of products and give them a chance to choose any of the products from the list. A better way of achieving this is by creating a special spin-and-win game dedicated to this purpose. This will keep your customers on their toes and help them look ahead for their win.
5. Personalized Shopping Experience:
You can customize a shopping experience such as a private session or a tour of your store for your customers as a way of celebrating your customers. This type of experience shows your customers that you value their loyalty. It also shows that you are willing to go above and beyond to make their experience with your business special.
Consider offering a personalized tour of your store or a private shopping session, where a customer can shop at their leisure and receive one-to-one attention from a sales representative. This type of experience will create a lasting impression and encourage customers to continue doing business with you.
In conclusion, celebrating birthdays with your customers is a great way to get personal with them and build long-lasting relationships. It is intended to help you cater to your customers better and also to increase your sales and revenue, which is your ultimate goal.
Whether it’s a personalized greeting, discounts, free gifts, birthday parties, or personalized experiences, there are many ways to make your customers feel special and appreciated on their birthdays.