The goal is to drive sales at every little chance with quality customer service at one corner of your heart as a Shopify merchant who does not only care about profits but also about customers well being while shopping in your store.
Again, every step of a customer’s journey is important. From the first visit to the checking out stage. You need to ensure each stage leaves your customers with a feeling that either draws them back to buy again or gives them the maximum satisfaction that they desire.
Table Of Content
1. Article Brief
2. What Is Post-Purchase Shopify Thank You Page?
3. How To Optimize The Shopify Thank You Page For Post-Purchase
A purchase does not end after you have been credited with the payment. I’d say this is the time you need to put in a little more effort if you are looking to increase your customer retention rate.
The order status page or thank you page is a vital part of your sales funnel. For default Shopify settings, your store has a pre-designed thank you page put in place by Shopify.
You might ask why then do you need to work the order status page again.
Yes, Shopify gives you a default thank you page. However, this page is not enough to drive more sales or aid customer-seller relationships because there is just little you can do with the page asides to give customers information about their orders.
Optimizing your Shopify order status page allows you to show customers how much you are after giving them a good customer impression with appreciative messages or offers. This is also your chance to increase customers’ average order value especially when you add product recommendations to the order status page.
Some customers have orders with products that have complementary or necessary items that are not included in their order. Suggesting such products on the thank you page can increase AOV for the customer. In short, you are helping your customers out and also boosting sales for your Shopify store.
What Is Post-Purchase Shopify Thank You Page?
A post-purchase thank you page is a page customers are redirected to after they have completed their purchase on your Shopify store. It typically includes confirmation of order details, an order number, and a thank you message.
It can also include additional information, such as shipping information, links to related products, or prompts for customers to leave reviews or follow the store on social media. The purpose of a post-purchase thank you page is to provide customers with a positive and memorable experience after their purchase and to encourage them to continue engaging with the store.
How To Optimize The Shopify Thank You Page For Post-Purchase
1. Integrate A Thank You Page Builder
The best and fastest way to make your order status page drive you the sales you want is to have a Shopify app that helps you to create the set-up. The default thank you page by Shopify is too bare to have anything to bring you.
Shopify apps like StoreBundle helps you create after-purchase designs or set-up that can strengthen customer relationship with the brand by capturing birthdays to help you celebrate the moment with your customers.
With the Thank You Page Builder, you can create multiple page builders that are best fit for different periods or sales seasons. Having product recommendations on this post-purchase page is a plus to fully optimizing the sales funnel stage.
2. Have A Likable Design
When customizing your thank you page, you do not want to overload it with too much that a customer can deal with. Having an arrangement that helps customers to capture the core details at one glance is very helpful. This means that as much as you want to upsell, write a thank you message, or add how-to-use video links to your order status page, you need to keep it simple.
The reason why you need to stay within the one-glance rule is so that customers who hurriedly close the page can give a minute to check further details.
3. A Post-Purchase Offer Or Reward
To capture your customer’s hearts after they have surrendered their dollars to you, you can attach a coupon or discount offer that is redeemable in their next purchase. This is a reward like a two-edged sword. It definitely going to get you two goals.
First, you have a chance to increase your returning customers’ rate. Also, you get to appreciate and reward your customer for their loyalty especially when the customer is frequent with their patronage.
To help with what offer to give what customer, you can track customers’ purchase history and attach a personal message to their emails on how to redeem the discount.
A survey by Insider Intelligence showed that 58.7% of customers who engaged in reward or loyalty programs by e-commerce stores express such activities as the most valuable part of their shopping experience.
4. After-Purchase How-To-Use Videos
Providing customers with clear and concise instructions on how to use a product, merchants can reduce customer support inquiries, improve customer satisfaction, and build brand loyalty.
With StoreBundle’s thank you page builder, you can attach a link to a video for products that require expertise techniques on how to use or fix. For example, items like door accessories and electronics might require a guide on how to fix or use them.
Having a video tutorial to guide customers helps you improve the overall customer experience of your customers. The purpose of after-purchase how-to-use videos is to improve the customer experience and provide additional value by helping customers get the most out of their purchases.
5. Social Media Buttons
Adding social media buttons to a thank you page can help optimize the page by encouraging customers to engage with the store on social media platforms. This can help drive traffic to the store, increase brand visibility, and ultimately lead to more sales.
Having customers share their purchase experience on social media, their followers may be more likely to purchase from the store in the future, leading to increased exposure and sales.
The Shopify thank you page is an important tool for merchants looking to improve the customer experience and build customer loyalty. By taking the time to create an effective thank you page, merchants can provide customers with a smooth and enjoyable post-purchase experience that will keep them coming back for more.