Good relationship is the bedrock of every successful business. Behind the scenes of every e-commerce store is a well-laid customer experience that helps Shopify store owners retain customers. The key to increasing sales and customer retention is to engage in activities that can increase customers’ trust.
The payback for a store when its customers trust its services or products is reflected in how much the store sells and its average order value for returning customers.
The primary reason you should improve the experience your customers have while shopping on your Shopify store is so that you can hit your sales goals seamlessly. Having a customer-centered business sends a message to your buyers that you have them at heart.
When shopping from an online store, customers usually look out for people who have either patronized the seller or used the product they intend to buy. This is so that they can filter out bad shopping experiences. These reviews or feedback from existing buyers help new visitors build trust in buying from your store.
How To Increase Customer Trust And Boost Sales
1. Sell Authentic Products
The first point of contact with your customers is selling quality products. Ensure your products are well described on the product page so that customers can know what to expect when they receive their orders.
We all know high-quality product photography is the bedrock of the e-commerce business. However, as a merchant, you should not be carried away by good optics and miss out on product originality.
Having your products appear in real life as customers will see them on your Shopify store helps you retain customers’ loyalty.
2. Simplify Your Terms Of Service (Store Policy)
Having a store use policy that presents a clear message to your customers about major transaction activities can improve the level of trust customers have in your brand. This helps you show your Shopify store’s value.
Here are a few documents about your Shopify store that should be made available to customers;
- Returns Policy
You can create a notification bar that directs your customers to your Terms and conditions page and request their consent using StoreBundle’s GDPR Cookie Bar and Terms and Conditions Bar.
Using a clear statement to communicate with customers about how buying from your store works can help you improve sales and customer loyalty.
3. Use Reliable Customer Support
You should be able to attract customers to your customer support by giving them a listening ear and a prompt response. Making a connection between your customers and your store means giving them a good impression of your store, including support.
There are many times online shoppers have complained about how they stopped buying from an e-commerce shop due to its lack of customer empathy and lackluster support system. To improve sales by increasing customer trust, you have to stay in their good books. Showing appreciation especially after a customer makes an order is a way to build the customer-seller bond.
For Shopify merchants, you can create a pop-up with a short appreciation message on the customers’ checkout page. This strengthens customer loyalty.
4. Have An Open Review Section
Getting feedback and reviews from customers posted on your Shopify store gives new visitors or customers a chance to trust what you have to offer.
Most online buyers scramble through reviews from existing buyers before they buy from a merchant or before they buy an item. Especially for products they are trying for the first time.
Increasing customers’ trust and loyalty will encourage them to complete their orders. Over time, a first-time buyer will have enough confidence to trust your store and increase their average order value.
5. Social Proof
User-generated content is now a culture, especially for online retailers. This culture drives sales and also influences other potential buyers to buy an item.
Customers who have used a product from certain brands or stores and find it worthy to share their process on purchase, usage and give live feedback on the products.
Customers share their real-time experiences while shopping from a store or using a product in recent days through social media. This singular act can influence potential buyers to buy the product and grow their trust in your Shopify store.
6. Tell Your Story
Using your products to tell your story shows customers the human side. Especially for a new Shopify store with zero customers, you can attract customers by sharing your values and story.
This kind of builds some emotional connection to what your store stands for with customers. The fact that they are being assisted by a human gives customers peace of mind when they shop online.
When customers can relate to your brand idea or value, it places them in a good position to buy an item.
7. Address Likely Concerns/Questions Customers Might Have (FAQ)
When you show customers or visitors around your Shopify store and they can see that it is designed for self-service, you are giving them a stress-free shopping experience.
Frequently Asked Questions address questions that users of your site can ask about your product or services. Answers to these questions improve customer experience as they don’t have to go the extra mile to get some answers.
FAQs can easily build customers’ trust as most doubts can be cleared using the information provided. This section of your Shopify store can include information about your store, product information, payment procedures, licenses, and so on.
In the event that you are just starting an online store and have no reviews, you can consider other measures, as discussed above. These measures will help you gain customers’ trust and increase sales.