Shopify merchants place a high priority on customer visits. As the first step in generating sales is visitors clicking your store’s URL. But it doesn’t stop there. Customers also need to spend time in your store after clicking the URL to see what you offer. This is so they can eventually buy an item and not just window shop.
Having a store that is strategic about marketing can increase your chances of boosting sales for your Shopify store. When it comes to assessing a store’s performance, most e-commerce metrics can help you gather information about why you are experiencing the kind of sales you have for your Shopify store.
Some of these metrics include conversion rate, churn rate, customer retention rate, average time spent on site, average order value, and many more.
Your marketing strategies can influence your customers to buy a product when they spend time walking through your store. And this works especially for first-timers. There are multiple ways to influence your visitors with marketing strategies like discounts, free shipping offers, product upsells, bundling, and gift items.
These promotional strategies can help you improve your store performance with an increase in sales and revenue.
How To Increase Sales On Shopify
1. Optimize Your Store Design
Having a user-centered store design increases your chance of keeping your visitors on site. With this, the chances of converting visitors into buyers are quite high since you have marketing strategies in place.
Customers need to find your store easy to navigate. This is so they do not get worked out on how to search for a product, add items to cart, check out, or make a payment.
That is why your purchase procedures should be easy and give customers a good sense of satisfaction. 17% of customers abandoned their carts due to long purchase procedures. Avoid a long checkout procedure by all means.
You can also improve your payment channels by having multiple payment methods so that customers can choose between the alternatives. This will also help customers choose a convenient method of payment.
2. Lead Offers
Online shoppers are intrigued by offers, especially offers that can reduce their shopping burdens or cost.
49% of online shoppers abandon their carts due to high shipping costs or the length of shipping days. To reduce the rate at which customers back out of buying an item, you can offer free shipping on popular products in your store.
6 Ways to Reduce Cart Abandonment And Gain More Sales
Running promotions that can influence the average order value can increase sales for your store. Discounts and other offers like free gifts can be added to these promotions. For instance, you could offer a discount when a customer reaches a certain threshold of spending.
3. Reviews
One rule of online shopping among buyers is to check for reviews from those who have bought from the merchant and used the products before. Usually, existing buyers give reviews about their experience buying from the store.
These reviews when you share them on your website or social platforms like Instagram and Facebook can influence a potential buyer looking to buy a product.
And when it comes to reviews, positive reviews can fetch you a lot of sales. That is why you have to position your service in a way that customers can give you positive and genuine reviews.
More reason e-commerce stores like Aliexpress invest in how their customers give merchants reviews on the platform. This way they guide and protect customers’ interests with feedback from existing buyers.
4. Product Upsell And Cross-sell
With upselling, e-commerce stores can increase sales in no time. Upselling happens when you have product recommendations that do not necessarily fit into the line of products a customer is searching for in your store.
In contrast, cross-selling involves providing customers with products that complement what they’ve added to their cart. StoreBundle’s Cart Upsell helps you use a product as a trigger so that when such a product is added to the cart, the customer gets a product recommendation. You can also attach a discount to the upsell to motivate the customer to check out.
These are ways to increase sales for your store. Upselling brings you a great deal of benefits that are not limited to increasing sales of your products in general. You can also use this strategy to clear your inventory of dead stock or slow-moving items.
5. Customer Support
The secret of a business with a high customer retention rate is how it treats its customers. Giving customers and visitors a homely welcome and ease of navigation are ways to improve customer experience.
Customer support should not be taken lightly. There are several reasons for customers to reach out to you either pre or post-purchase.
When customers have issues with how to use a product they got from your store, having strategies in place to help them use such items can motivate the customer to return to your store. This also builds customer loyalty to your brand.
Customer Retention Strategies: How To Drive Customer Loyalty
7 Strategies To Attract Customers To Your Shopify Store
1. Social Media Promotions
The social platform is a boost for sales for e-commerce stores. In this age where information is easily accessible on social media. These days you can conduct product research on social media and get all the details you need about the item.
You can leverage this force to drive traffic to your Shopify store. Social media ads can drive traffic to your store when you reach an audience that is interested in your products.
Outside of social ads, there are other ways your social media pages can attract customers to your website. For instance, you can add your store’s URL to your bio, give your store a stylish picture layout, quality product photography, reviews from existing buyers, and so on.
2. Email Campaign
Having an email list can help you promote your products. Email marketing increases your chances of gaining customer loyalty and retention.
Reaching out to potential buyers or first-time buyers can motivate them to buy from your store. Sending emails to your customers is a more personal way of communicating with them, increasing your chances of them making a purchase.
Strategies for email content that can drive sales to your store
– Quiz
– Generating a coupon code from a spin-and-win game
– Personalized offers
– Flash sales promotion
3. Product Sample
In a niche where customers can test your products before buying, you can offer them samples of the product you wish to promote.
This works for niches that sell consumable items, like laundry products, perfumes, and other consumables. Providing product samples to your customers can encourage them to buy your product if they find it lovable.
Product samples also increase your chance of making your store known. When customers know they can get samples to test before they buy the whole product, they will rush to your store.
When customers are given product samples for testing, you also gain customer loyalty.
4. Ads
Investing in adverts for your store gives you an edge when it comes to customer acquisition. With Ads, you can reach a wider target audience whether you want to sell locally or beyond your borders.
If you are open to sending your products to many countries, you might want to invest in search engine and social media Ads. Google Ads and Facebook Ads are ways to boost customer engagement and give your store more exposure.
Advertisement is one of the basic ways of driving traffic to your store. Since you have the chance to reach potential first-time buyers using ads.
5. Referral Program
Get one person to make a purchase of $20 and get a 10% commission or discount off your next purchase.
Customers may be influenced to buy from your store if they want to share your store with people in their circle or beyond. You give them the chance to earn more and in return, they bring you more customers to help you improve your average order value and sales.
Most marketers confirm that referral marketing gives businesses a high volume of leads at a reasonably low cost of actualization.
6. Product Image Quality
This is attached to your store’s design. Most people are attracted to high-resolution, quality, and professional images.
With the numerous competitors we have in the e-commerce industry, having your product images shot professionally can give you an edge when customers visit to buy. Because they can see the item in a different dimension with a clearer, more detailed image.
Here are the pluses of having a professional image of your products;
– Increase conversion
– Appealing to a mobile audience
– Improves brand image
– Improves customers’ trust and loyalty.
Images and pictures are ways to tell people who you are in a thousand ways. Leverage that and you’ll see more traffic flowing to your store.
7. Customer Support
24/7 service, Live chat support, and Chatbots are some of the ways to improve your customer support experience. Customers want to see that your brand is accessible and approachable when they need you.
This also shows customers that you are genuine and trustworthy, thus helping you build customer trust and loyalty. Nobody wants to buy from a blank store. A store without any human connection or resources.
You can also use measures that help customers navigate your store easily to give customers a pleasant shopping experience.
Wrap
Most e-commerce strategies are interlocked. That is they work hand in hand. When looking to improve your store’s performance, you should ensure you get a reasonable number of boxes ticked for you to get the result that you desire.
Having an analytic tool can help know where you are lacking, and from there you can find a route to solving that.
Read:
8 Ways To Create A Sense Of Urgency In Sales
How To Increase Cart Conversion Rates For Your Shopify Store
