Blings are adorable, attractive, and irresistible when you see one. Jewelry is a popular item that is used by all in various ways. It can be compared to how we consume food. At any point in our daily wear, we can point to a piece of jewelry that we put on. Whether as bracelets, cufflinks, chains on dresses, wrist jewelry, earrings, and so on.
Table Of Content
2. Best 10 Sales Conversion Tips For Jewelry Products
– Pick A Jewelry Product Sub-Niche
– Sell Trendy Jewelry Items
– Sell Originality And Authenticity
– Provide Customer With Maintenance Culture
– Use Professional And High-Quality Images For Display
– Take On Growth Marketing Tools
– Offer Attractive Leads
– Ads & Promotion
– Quick Checkout Procedures
– Create A Sales Event
The jewelry niche for e-commerce stores on Shopify has a ready market or target buyer in all online shoppers. This is a niche with a universal product. Sales for this peculiar and luxury niche is certain, you will definitely make sales once you have your hands on the right marketing strategy.
Apart from knowing that you can gain incredible sales you can gain from selling products in this niche, you now have to compete with competitors within the jewelry niche.
I would say jewelry is a sub-niche of the fashion product line. However, with a global valuation of $249 billion and estimated growth of 8% in coming years, we can say selling jewelry is profitable merchandise with a full-blown market.
Considering that jewelry is widely accepted and not limited to any gender or race of people. Even domesticated animals like dogs are adorned with gold chains and bracelets. This vast market size makes it possible for jewelry store owners to cater for the market.
The question now is, how can you get the most sales for your jewelry shop? That will mean you have to get something done differently from what your competitors have.
Here are 10 tips to increase sales for your jewelry niched Shopify store.
Best 10 Sales Conversion Tips For Jewelry Products
1. Pick A Jewelry Product Sub-Niche
In light of the fact that jewelry is a very wide and diverse market with a variety of products. Picking a type of jewelry you want to sell in your store helps you narrow down what customers will know your brand for.
Choosing a sub-niche can help you attract customers looking to buy items like such. There are various sub-categories for jewelry products;
– Precious or Luxurious Jewelry
– Fashion Jewelry
– Jewelry made from other materials
Selling any of these categories will be based on the types of customers you want to reach. Whether it be for fashion, brides, casuals, luxury, minimalist, or classic consumers. This way you will know what type of jewelry they would be interested in.
2. Sell Trendy Jewelry Items
Knowing what sells in every marketing period is a quick way to increase sales conversion for your Shopify store.
Once you know how to research and read market trends during different sales seasons, knowing what type of jewelry online shoppers will be looking for will be seamless.
For instance, during holiday periods such as Black Friday, Christmas, and New Year, online shoppers are highly inclined to look for fashion jewelry for personal consumption. And the kind of jewelry for Halloween holiday sales will be costume jewelry.
That means if you have fashion jewelry up during Halloween when customers are looking out for costume jewelry you might gain little sales for that period.
This is a case of selling the right thing at the right time. Preparing ahead for seasons like this gives you an advantage over your competitors.
Switching between trends will be seamless if you sell for multiple jewelry categories.
3. Sell Originality And Authenticity
Yes, you have to be able to own your brand and the kind of jewelry you offer for sale.
This brings us back to the first point, pick a niche. After choosing a niche that customers can easily recognize you for, you need to maintain originality for your products.
When it comes to jewelry, it is the most imitated product where if not an expert you might not be able to differentiate between authentic jewelry and an imitation. That is why to retain your customers, you need to make them know if you are in the business of selling costume jewelry or real precious stones.
4. Provide Customer With Maintenance Culture
Not many jewelry owners know how to get the best out of their jewelry. Some do not even know the maintenance procedure required to keep the items they’ve bought in shape.
To increase sales conversion, create an avenue that customers or potential customers will find valuable if they own jewelry. This is one of the ways to show customers that you offer support beyond wanting them to buy from your store.
This show of care helps you retain customers’ trust and boost customer retention rate. You can create an email campaign that teaches customers who just bought jewelry on how to use, keep, and polish such product.
Another way is to create an educational blog on jewelry and other related topics you think your customers might be interested in.
5. Use Professional And High-Quality Images For Display
Product photography is a key part of e-commerce generally. No one wants to buy from a shabby-looking store. And your product image tells your customers a lot about how you take customer care seriously as well as the authenticity of your store.
That is why as a Shopify merchant, you need to invest in taking images of your jewelry. Most stores that sell this kind of product model their items on celebrities, people, or mannequins.
Whichever way you want to go in showcasing your products ensure your images pick every detail about a product. This will help your customers to feel the story behind the jewelry which might influence them to buy it.
6. Take On Growth Marketing Tools
The secret behind most Shopify stores you see today is that they invested so much in marketing their store. Marketing helps you to get your store out to customers who are looking to buy your product and also gives your strategies on how to influence their purchase decisions.
Fueling your sales goal using marketing tools like cart countdown, promo bars, and free shipping bars to create sales urgency. And you can improve customer experience by ensuring they have smooth navigation while touring your store.
Having the right marketing tools in place can influence customers to buy an item. Let’s say a first-time visitor is checking through your store and they get a pop-up of a 10% discount from their first purchase if made between a period. Even when they have no intention to buy at the moment, the offer might make them reconsider.
To increase sales conversion ensure that you target certain marketing strategies that can motivate your customers to check out.
7. Offer Attractive Leads
Generally, having offers and discounts can spike your sales numbers. One way to attract customers to
The best method of generating leads is through discount offers, free shipping offers, or gift items such as BOGOF, buy X get 20% off Y.
Offers and discounts can swiftly increase your sales conversion by 50%. There are several points in a visitors tour on your website when you can give this offer. For first-timers, you can use the Welcome Mat and Pop-up Bar with a discount attached to generate leads and build your email list.
8. Ads & Promotion
There are several marketing platforms that are available to promote your store. Social media marketing and Google ads can also up your marketing game.
In spite of strict limitations, Sarah’s Treats and Treasures used Amazon sales to drive traffic to their Shopify store. The brand was able to offer customers discounts if they bought the same item from the Shopify store rather than on Amazon.
When you have stores on other e-commerce platforms, you can engage in omnichannel marketing strategies to drive sales to your Shopify store and give your customers a similar shopping experience.
Social apps like Instagram today offers e-commerce merchants to display their products on their Instagram page.
9. Quick Checkout Procedures
Checkout procedures that are too long can discourage a buyer from buying an item. This is one of the many reasons why your store can experience a high cart abandonment rate.
To improve sales conversion, you need to optimize your site in a way that makes navigation and purchase easy and smooth. You can also create guest checkouts for users who do not want to create an account before buying an item
After receiving their order, you can then initiate the need to create an account in order to follow through with tracking their goods.
10. Create A Sales Event
E-commerce events like flash sales or periodic sales can help you gain more sales for your Shopify store. These periodic sales when promoted via ads can give your store more exposure that can drive traffic.
This traffic can then be converted into buying customers using the aforementioned marketing tools. During sales events, you can offer price cuts, free gifts, coupons, discounts, etc to attract sales.
Using these tips for your jewelry Shopify store can rapidly improve your sales conversion rate. These measures are strategic ways of helping you reach your goals in terms of sales and revenue.
With the StoreBundle app, you can ace your Shopify growth by integrating our marketing tools to generate leads for your store.