When thinking of increasing sales, the first idea that comes to mind is how do you want those abandoned carts checked out as soon as possible? or how do you want to motivate your customers to check their carts out instantly?
Objectives like this can be met using a cart countdown to reduce cart abandonment, increase average order value and boost sales.
To get your target audience to decide to buy your products more quickly, it can be a good idea to instill a sense of urgency.
There are numerous strategies you can make use of in advertising campaigns to raise the conversion rate of your e-commerce Shopify store.
One of these many strategies is Cart Countdown Timer. Justuno conducted research and discovered that a timed cart had about 50% engagement rate compared to a cart with no timer having a 23% engagement rate. Cart timer will encourage your customers to check out on their carts more quickly and this will in turn boost sales for your Shopify store.
How Does Cart Countdown Timer Benefit Your Store?
E-commerce countdown timers are ideal sales timers that display a sense of urgency and scarcity to alert customers to partake in a particular offer running for a limited period.
A cart countdown timer is a running counter that is programmed to expire at a specific time determined by a retailer. This is a way to tell your customers to buy the products now or lose out on their purchase.
Engaging cart timers keep your customers aware that they must make their final decision within the time frame stipulated by the countdown timers if they want to buy an item using countdown timers.
Customers are motivated to act and are persuaded to purchase the product by countdown timers that are displayed. Let’s see how you can channel this e-commerce strategy to increase sales for your Shopify store.
With Storebundle, you can set a timer in customers’ carts and get an improved conversion rate and sales increase. Storebundle is a Shopify app that allows you to handle your e-commerce store with one software housing all the tools you need to grow your online store.
The Cart countdown app allows you to attach a timer to each product and have the timer reflect when the product is added to the cart.
How To Channel Cart Countdown To Increase Sales
1. Create Urgency
Urgency creation is an effective strategy for getting customers to make decisions more quickly and act faster as well, which frequently works in your best interest.
Businesses use a variety of tools to elicit a sense of urgency, but few have been as successful as countdown timers, which are both visible and difficult to ignore.
Customers are likely to close a deal quickly when a timer for the end of a major sale is displayed because they are aware that the sales have a limited time.
They will lose if they wait too long because they won’t know when the next good offer would come along. This is how a countdown timer motivates customers to buy, increasing sales.
2. Promote Products
To draw attention to special goods or services, set a timer. When it comes to the introduction of new products this can be helpful.
Timers frequently draw attention to a lot of things, aside from the urgency and scarcity that are developed by the deadline.
Each time people search for items on an e-commerce website, they are most likely looking out for items with freebies or sales offers. Simply because an item is on sale, consumers who might not have purchased it might decide to do so.
3. Timer Placement or Location
Putting a timer on each product creates the impression that you are running out of business. Never overdo it and be sincere to your customers especially when there is an offer attached to the timer.
Setting your countdown timers in the cart gives you the chance to personalize each timer based on customers’ preferences for each product. Other places your timer can be added include:
• Homepage of your website.
• Product page.
• Promotional emails.
• Email campaigns for abandoned carts
• Check out Page
4. Offer Sales Lead
The discount hunters will make you a ton of sales if you offer a flat discount. As a store owner, you will sell out of the merchandise you’ve had stocked up for months, and consumers looking for a good deal can do so.
Nothing attracts buyers more than discounts or free shipping or a BOGOF. You will have that product sold out in a split second.
Your cash flow can be impacted by these sales, which will allow room for new products by replacing the older ones and help you record higher conversion rates.
5. Fear Of Missing Out (FOMO)
Fear of missing out is a form of social phobia that makes people feel guilty for missing out on a fantastic opportunity.
With this marketing scheme, you can make your visitors not leave your page without making a purchase. Utilize the influence of fear of missing out by attaching a countdown timer to each product that reflects when the product is added to the cart.
In one word, most customers are compelled to buy by urgency and scarcity, maximizing the store’s conversion rate and reducing cart abandonment.
Countdown timers were created to fully exploit the personality of the consumer. By including an additional countdown clock to exclusive offers, it enables e-commerce store’s to effectively drive sales.