The Pet business is a profitable one because year in and year out people keep getting more pets for themselves. And to care for these pets they need to do some buying. Pets are more than just animals to their owners, they are companions who are ready to spoil whenever they can.
Table Of Content
2. 8 Ways To Persuade Pet Owners To Buy More
– Helpful Tips On How To Handle Pets
– Ask For Feedbacks Or Reviews
– Target Sales Events
– Leverage On Social Media
– Create Irresistible Offers
– Build An Email List
– Keep An Attractive Website
– Community Participation
The lucrative pet market is worth $261 billion. In the US, pet owners spent about $103.6 billion buying pet items in 2020. According to estimates, pet owners will spend $109.6 billion in 2022. This is a booming industry with so much profit to make.
Considering that the pet industry is a large one with pet owners spending a lot to care for their pet companions. As a store owner, you need to position your store for sales and provide quality service to your customers.
Even though every bid you place on your store is aimed at increasing sales and profit. Your strategies should not be salesy however, they should be able to persuade customers to buy.
Here are ways to increase sales for your pet store by persuading customers to buy more.
8 Ways To Persuade Pet Owners To Buy More
1. Helpful Tips On How To Handle Pets
Providing pet owners with helpful tips on how they can treat and care for their pets can drive sales to your store. This way customers are drawn into trusting you to sell useful products.
Pet owners are firstly in need of solutions to their problems. That is an opportunity to showcase how your product or service can solve their challenges.
2. Ask For Feedbacks Or Reviews
People enjoy reading product reviews before purchasing a product. They learn about other people’s experiences with the product. That is why quality testimonials can influence customers to take the next step in the purchasing process.
Customer testimonials in which they discuss the positive impact of your product on their lives.
Pet owners are always looking out for familiar experiences and reviews from existing customers can get them in the box to buy your product.
When you receive feedback or reviews as a store merchant, you can better serve your customers and influence their decision to buy another pet item.
3. Target Sales Events
Buying in the e-commerce industry skyrockets during the holiday sales period. This is the time when pet products are one of the most trendy items to sell. Pet owners look for decorative outfits for their dogs and cats.
During this sales period, you can easily set the mood in your store for your customers and persuade them to buy certain items. A pet dress lookbook can work to drive more sales to your store. A lookbook saves your customers the stress of searching your catalogue to figure out what to combine to make their pets look adorable.
Halloween sales had American pet owners spend $490 million on pet costumes for Halloween. This is just to get their companions dressed. When we include pet foods and other necessities the numbers will be higher as most pet owners prefer to get these items online.
4. Leverage On Social Media
There are many benefits social media promotion can bring to your Shopify pet store. Most pet owners lock on social media accounts that feature pet-related content.
This is so that they get detailed information on how to care for their pets or play with them. You can use your social media page to drive traffic to your store and convince customers to buy certain items by creating video content that shows them how beneficial that item can be to their pets.
Another way to leverage social media is by encouraging user-generated content (UGC). This way new customers will trust your brand to give them the best from the experience they see others have using the product.
5. Create Irresistible Offers
Offers are a quick way to persuade customers to buy and attract sales. Discounts or price cuts are not the only method of giving your customers offers.
When your customers purchase your pet products, you can create offers by giving them free items. These gift items can be what pet owners can use for themselves. You can also give them coupon codes that are redeemable in their next purchase.
Online buyers generally would grab any offers they can get from a store. So far it meets their primary needs and gives them something extra.
6. Build An Email List
Email marketing helps you build a strong tie with existing and potential customers. Customer retention begins with building a trustworthy relationship and a customer-focused business.
Using emails to keep a conversational relationship with your buyers can help you convince them to purchase more of your products. Emailing is a marketing medium that keeps your brand in the minds of your customers.
You can influence customers to get your service by sending out timely and clearly worded emails about pet products.
7. Keep An Attractive Website
Aesthetics for a business website can draw customers to see what you have in store. When setting up your online store for your pet business, ensure it is user-centered.
Integrating search engine optimization also makes it easy for users to find you on the internet. That is why when setting up your store, test metrics that can improve visibility for your store.
Also, having your online store mobile-friendly gives you a better advantage with customers since a large portion of online buying is done using mobile phones.
8. Community Participation
Pet owners usually have online groups or communities where they fellowship with co-pet owners. Most of these communities have members who support one another with their pet challenges.
You can take advantage of communities like this to attract sales to your pet store. Providing reasonable solutions to members’ pet issues helps them build trust in your brand and this can influence them to buy and improve sales.
Building a successful online pet store can be challenging. However, these challenges can be solved with consistency and the right tools. Driving sales for every e-commerce store is achievable using marketing strategies that work for each niche.
The above highlighted points can help you increase your sales for your pet store. This is an opportunity to grow your pet business.