The thank you page is an important part of the customer journey when shopping online. In a way, it is tagged as the final stage of every order. But I’ll say it can be the means to a new beginning.
Table Of Content
1. Article Brief
2. What is thank you page?
3. 7 Things Needed For A Perfect Thank You Page
Optimizing the order status page can help you increase sales conversion. That is why you need to create components that can improve customer experience and in turn increase sales for your Shopify store.
As the word thank you implies, it means showing gratitude in a way to appreciate and encourage your customers to buy more or return again to make orders. The order status page however is not limited to this function. You can engage this post-purchase page to boost your sales chances.
The Shopify thank you page is known to have a 99.9% open rate since all customers who make an order have to go through the page to get more details about their order and delivery measures.
In this blog post, we will discuss 7 tips on how to create the perfect thank you page that will not only show appreciation to your customers but also drive them to take further action.
What Is A Thank You Page?
A thank you page is a web page that a customer is redirected to after completing a transaction on an e-commerce website. It serves as a confirmation of the customer’s purchase and provides a final opportunity for the business to leave a positive impression.
The thank you page typically includes information such as order confirmation, delivery details, and support information. It may also include upselling opportunities, social sharing options, special offers, and calls to action.
The main purpose of a thank you page is to show appreciation for the customer’s purchase and create a positive customer experience. A well-designed thank you page can help increase customer satisfaction, and customer loyalty, as well as drive additional sales.
7 Things Needed For A Perfect Thank You Page
1. Befitting Thank You Message
Setting up your Shopify thank you page is never complete without a short and precise appreciative message to your customers.
Everybody likes to be thanked, seen, and feel special. That is why it is important that you share a line of words with your customers. This will leave them with the impression that your utmost goal is to give them the highest level of satisfaction as they shop on your Shopify store.
However, when drafting your thank you message, ensure that it is not too long to easily catch customers’ attention. It should also be kept simple. That is, have the words in simple and clear terms that customers would understand in one read.
2. Product Upsell Or Recommendation
When customers place orders for certain items, instead of leaving them to go blank about other items that could complement the ones they’ve got, you can create a carousel or display an item that is bought together with what they have ordered.
For times when items ordered are stand-alone, you can upsell popular items or items that the customer has interacted with while shopping or upsell slow-moving items. To further nudge your customers to buy products you are trying to upsell, you can attach a discount or free shipping offer to the recommendations.
3. How-To-Use Videos
Giving customers access to clear and precise instructions on how to use or fix an item they got makes your order procedure complete.
This looks like a post-purchase service, yes it does. However, it can still happen on the order status page where it can gain customers’ attention better than sending it to emails where it might be lost or churned.
Making a how-to-use pictorial or video tutorial does not only help you optimize your thank you page. It also helps improve customer satisfaction and confidence in their purchase. It also saves your customers the stress of going through manuals when they can quickly see the guide and get tips on how to handle the product.
4. Capture Customers’ Birthday
Remember, customer satisfaction is the goal here. Keeping your order status page in shape to further improve customer satisfaction and experience is a shortcut to increasing sales and average order value for your customers.
5. One Click Reorder Button
Convenience and ease of making orders should be one of your marketing targets to increase sales. The smoother the order procedure, the higher the chances of increasing the average order value of your customers.
A reorder button on your thank you page can make customers who want to order similar items do that with just a button click. This does not only increase sales, but it also improves customer experience ratings for your store.
6. Add Social Media Buttons
Social media marketing is a must-have for every e-commerce store.
Having your social media handles on the order status page can help increase customer engagement and foster a sense of community. This is because it allows customers to interact with the brand and other customers. It can help increase the visibility of the brand and the product, by allowing customers to share their order and purchase experience with their network.
7. Offers And Freebies
You can boost customer retention by attaching discounts and freebies that can be redeemed for the next purchase. Discounts and offers encourage your customers to buy more which increases their average order value.
By offering exclusive discounts and special offers, businesses can build customer loyalty and encourage repeat purchases. Customers feel valued and appreciated when such offers are given to them for their orders. This can increase customer satisfaction and the conversion rate of the thank you page.
The thank you page is a crucial component of creating a positive customer experience. By following these 7 tips, you can create a thank you page that not only shows appreciation for the customer’s purchase but also drives them to take further action, helping to increase customer satisfaction and sales.