In my previous blog article on attracting sales for your Shopify store. I mentioned how competitive the e-commerce space is.
To find your feet and compete with existing and strong brands, you need to select marketing strategies that can help you stand out and gain customers’ trust to boost the retention rate for your store.
Your journey as a store merchant is filled daily with how to get sales and increase your revenue.
I’m sure that with this guide you can outline a practical and actionable way to make your marketing strategies work and grow your sales count.
Table Of Content
1. Article Brief
2. Marketing Strategies For Your Shopify Store
Many Shopify stores fail in the early stage of selling online due to the choice of marketing strategies that are not befitting to the product niche sold on the store. To choose a marketing strategy for your Shopify store, ensure that they are in sync with the types of customers that you pursue.
That means before using a strategy on your store, you need to study your customers’ behavior or shopping pattern to know what will work for them. Not all time does a customer want to see a 50% off discount on an item. Sometimes, it might just be a free shipping r gift item that might attract a customer.
Marketing Strategies For Your Shopify Store
1. Store Optimization
Talking about optimization, there are quite a number of pages and selling spots on your website that you need to ensure they have actionable, clear, and precise call-to-actions that can convert your visitors into customers.
Let’s make a list of pages to optimize your store.
– Home page
– Product page & description
– Customers cart
– Thank you page
– Shopify theme
When setting up your Shopify store, choosing a theme becomes a priority. You need a theme that best suits your product niche. This is so that you can attract your visitors psychologically. People naturally get comfortable around nice and attractive designs. So you should be invested in choosing a befitting theme.
Your product page also needs to optimize. The product description page has to be search engine optimized with simple words used to describe the items. Having a clear call-to-action for your cart page helps to encourage customers to check out quickly and this can help you reduce cart abandonment rate.
A complicated checkout page might be discouraging for customers to complete their orders. To make this stage stress free for your customers, ensure you have activities that sort of drive benefits for customers.
For instance, having a reorder button with a discount attached benefits customers such that they can skip all the procedures needed to buy an item and jump straight away to the payment page.
Optimizing these outlined pages on your store can help you boost sales and retain more customers.
2. Customer Loyalty Program
Nothing drives a customer or user to have more activity on a store or website than a reward. No matter how little the reward might be, online buyers would still want to try their luck.
Well, it does not take anything to check a product, drop a comment, or recommend the item by creating user-generated content and getting a reward for that.
This user-generated content can be converted into an Instagram feed that can be shared on your Shopify website. This way it gives new customers an iota of trust in your brand since they can see what others experienced while shopping for an item.
Activities for loyalty programs don’t have to be complicated. It can be in simple things like signing up on our to gain 5 points, joining our email list and getting 10 points, sharing this product with 5 people and getting 15 points, and so on.
Each of these points can be redeemed through any medium. It can be converted to a discount for the next order, used as shipping costs, or can be used to purchase an item without having to pay at all.
To get started with loyalty programs, you can integrate an app from the Shopify play store to help you design and track the process.
3. Add Review To Product Pages
A unique way to handle reviews is to attach each product’s review to the product page. This streamlines the review a customer gets which is straightforward. A customer checking a product want information about the item, so showing reviews for customers who have bought the item can encourage them to buy the item.
Showing reviews on your store increase customer trust and confidence. This absolutely influences their purchase decisions. For online buyers, all they need to see or hear is a word from someone who has bought the same item.
Another thing is to make your review real. Gaining reviews is good but also ensures it depicts authenticity and originality. A way to show this is by adding the customer name, date, and details of the products bought. This way customers can trust that these reviews are coming from humans and not from spam bots
4. Be Active On Social Media
To reach a large audience of customers, social media is your go-to place. You can draw millions of potential customers from these platforms to your Shopify store.
Marketing on social media provides you with multiple promotion strategies that can help you increase your customer base and sales conversion.
In the e-commerce world, most customers follow their favorite brands on social media for various reasons. Some of these are to get the latest updates about new arrivals, hands-on support about a certain product, or even customer support.
5. Personalized shopping experience
When dealing with customers in a personalized manner, literally makes the feel on top of the world. Customers treated in such a manner feel more motivated to purchase an item.
That is why when engaging in email marketing, push notifications or sms marketing. You can use customers’ names in those messages to show that it is really meant for them and not a broadcast message.
To get achieve this goal, you can collect customers’ data with a welcome bar or pop-up asking for their email addresses and name. This way all their activities in your store will be customized with this.
Messages on the cart page can read; “Hi Tania, here are items in your cart”. 85% of customers were encouraged to buy due to the personalized shopping experience on the home page. This explains that customers will find it comfortable to check out more when their experience is personalized.
Finally, when researching ways to improve sales for your store, you might want to check out strategies used by existing e-commerce stores. This is a good idea but you do not want to copy strategies A to Z. This is because what worked for that store might not give you the same result.
After checking the marketing strategies, ensure you learn more about your product niche and customer behavior. This will help you know which strategy will yield more results for your Shopify store.