Acquiring more customers is necessary for any business to succeed. For Shopify store owners, there are a variety of strategies that they can leverage to expand their customer base. In this blog post, we’ll discuss some of the most effective ways to acquire more customers for your Shopify store.
These strategies include leveraging social media, using targeted advertising, optimizing for SEO, and offering discounts and promotions. With the right strategies and tactics, Shopify store owners can build an engaged customer base and grow their business.
What You Need To Do To Acquire Customers
1. Test Your Store As A Visitor
Knowing how a visitor’s experience is on their first visit to your store can help you put your store a good shape for visitors. This way you will be able to assess the customer experience and make right all the necessary shortcomings. This is called optimization.
To drive and retain quality customers on your Shopify store, you need to ensure that a visitor will not churn after a few seconds on your store. Inspect your product pages, checkout page, thank you page, customers cart, and search function to know what a customer’s experience will look like.
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2. Drive Potential Customers To Your Website
One of the mistakes e-commerce store owners make is that they think every traffic is good traffic. With this, some stores end up with huge traffic figures with low sales conversion. The rationale behind this is that the traffic driven to the store’s website is not good quality.
A huge portion of that traffic is not the store’s target customer in such scenarios. Hence, the reason why conversion to sales will be very low compared to the rate at which the traffic builds.
So when creating marketing promotion to help you drive sales, ensure your ads are reaching out to potential customers. Make your target specific in terms of gender, age, location, and interest so that you can reach the right persons.
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3. Attend Local Events
To build brand popularity and trust, you can start by assuring customers and potential customers that you are legit. The traditional way to do this in business is by referring customers to your brick-and-mortar store. Having your physical retail store displayed can help drive sales and attract new customers.
Online buyers find brands with physical outlets more trustworthy. If you are just starting out, it might be difficult to fund a physical store, you can begin by attending local trade fairs, promoting your brand in the local markets, craft fairs, etc.
This way you can gain quality customers since people from events like this get to interact with the store owner or products in person. This makes it easy to convert them to sales.
The chances that someone you met at a trade show will tell their friend that they encountered a brand is high. When people see new things, they are likely to share them with their loved ones. That way your brand gains popularity.
4. Giveaways
The king of social media engagement is here. Giveaways.
An average social media user will fall head over heels when they hear that a brand is having a giveaway. We all love free and good things. You can use this to drive customers to your store.
This can also be your charm when you attend local events. You can tease those you meet at any event about running a giveaway on a specific date. This might encourage them to visit your store and if you have your marketing strategy in place, you can get them to make a purchase.
Although, giveaways might not drive quality traffic to your store. It however will drive potential customers who can be converted to sales. You might be able to retain a good number of the traffic from giveaways if you can tease participants with a discount or free shipping on their first purchase.
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5. Maximize Social Media
When it comes to growing customer base for e-commerce stores, social media becomes your number one source of traffic. There are several ways social media can help you acquire more customers. You can leverage user-generated content, product influencers, paid promotions, tease potential customers with a contest, and lots more.
User-generated content gives other social media users a good impression of your brand. They feel that for a customer to personally share their experience about a brand or product, that item has to be genuine. UGC also gives customers access to the potential or benefits of a product without having to buy it at first.
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If such a person is convinced about what they see from user-generated content, they will head to your store and make a purchase. This same rule works for product influencers, they show potential customers what they can get from a product or brand. This can spike their interest to visit or buy from that store.
6. Leverage Referrals
You can encourage customers to share their experiences with your store after making a purchase. This will help you reach potential customers within your customer circle and give your store more popularity.
Creating brand advocates out of your loyal customers is a marketing strategy that comes with no cost or very minimal cost like gifts or discounts on the next purchase.
An existing customer wields more power to drive quality customers to your store. Since people within their circle will trust the word of their mouth about you. Compared to when potential customers encounter your brand through ads.
To make your referral programs more effective, you can incentivize them to encourage customers to share your brand.
7. Search Engine Optimization
Every copy and content on your website should be search engine optimized. This way search engines can read the details and help you pop up when a customer is in need of an item that fits your description.
SEO helps e-commerce sites to rank higher in search engine results, making them more visible to potential customers. SEO also involves optimizing content and website structure to make it easier for search engines to find and index a site.
Additionally, SEO can help to drive organic traffic to an e-commerce site, which can lead to increased customer acquisition. This in turn can lead to increased sales and improved brand visibility. SEO can also help to improve the user experience of an e-commerce site, which can lead to repeat customers and higher customer loyalty.
Wrap
Using these strategies for your store can help you retain a good number of visitors you get on your store.