Customers here, customers there. A popular lyric on the lips of a retail store owner is about how to increase the customer base they have. The goal behind this is to actually increase sales. Not that they only want to see their customer numbers grow. These numbers translating to sales is the real deal. When…
E-commerce has changed the way businesses operate and network with their customers. With the increase in online shopping, store owners have directed marketing efforts toward creating a powerful digital presence to attract and engage customers. However, having an e-commerce store is not enough to guarantee success in the competitive market. Especially for retailers who have…
E-commerce has become the go-to option for anyone looking to make money from online business. E-commerce is known to be a business that entrepreneurs can do without investing huge capital before breaking into the industry. As smooth as the e-commerce business appears, it does require more tactics than meets the eye. Different product or industry…
If I do the “Zig-zag” marketing on my store, what chance do I stand to get when it comes to sales? Is this marketing going to increase the numbers I have in terms of customers? Will my sales scale go up? What will I offer in exchange for that? This is most likely the conversation…
Knowing how the mind of customers in your industry or product niche works can be your unique selling point. Marketing psychology is a gateway to getting your customers to spend more when you know how to make the dart hit the board. To build a cluster of loyal and purchase-effective customers, you need to position…
Traffic numbers, visitors, and customers are very unique e-commerce terms. You need the traffic to build your customer base. In the same breath, you need to keep your customers consistent to have loyal customers who increase your customer retention rate and customer lifetime value. As a Shopify merchant, converting leads into regular and paying customers…
Every idea, skill, or business needs a strategy on how to win or make it work. If you need to strategize to win a game. You definitely need to plan on how to win existing competitors in the e-commerce game you want to play. No matter how new an idea is to you, there will…
Low sales conversion should be a thing of worry for any store owner. No matter how long you’ve been in the online selling game, you will definitely be concerned when you experience low sales conversion. If you keep getting high traffic of visitors to your store without them converting, that is a posing threat to…
Online buyers can be skeptical about buying from your store especially when it is a new store with almost no sales history and no existing customers. How then will they measure your customer service or know the authenticity of your products? That is most likely the dilemma of a store just starting out with no…
A bad checkout experience can be the puncture in your customer bucket that is making you lose customers mostly after their first purchase. Losing prospects and first-time buyers can have a not-so-good effect on your overall Shopify sales performance. While some customers might assess their experience of your store by the design and shopping experience…
