Online buyers are naturally influenced by the number of products that have been sold. This gives them the impression that it is a good product and that others find it useful, so there is a high volume of products being sold on display.
While there are several strategies to influence customers to buy an item, the sold count stands out as it makes the buyer more curious to check out the product description and price details.
To boost sales for your Shopify store, you need a clear marketing strategy that can convert visitors to sales and make existing customers buy more. Both new customers and returning customers have their own impact on the sales growth of any e-commerce business. You don’t want to joke with them.
What are the reasons why you need to display the number of an item you have sold on each product page? Let’s see them together.
Reasons Why You Need To Show Product Sold Count
1. Social Proof
It is a culture for online shoppers to search online if they can find someone who has bought a similar item they are interested in. This is so they can get first-hand info about the product. For this reason, customers search e-commerce stores for their review pages or social media comment sections to see what customers are saying.
So displaying the sold count for each item serves as social proof to new buyers indicating that other customers have bought and found value in the product. The rule of the sold count game now lies in how many of an item has been sold.
Seeing a product sold in significant quantities can boost customer trust and confidence in buying. It is easy to assume that when many people buy an item, it is popular and valuable.
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2. Influence Purchase Decision
When the goal is to increase sales and you’ve been having scenarios of high traffic visiting your store with little or no sales conversion to show for it, your next stop is to look for ways to influence potential customers to buy.
Most online buyers are indecisive about whether to buy an item or not. But strategies, like sold count displays, can be the push they need to click the checkout button. Product sold count influences a customer’s purchase decision and leverages customer psychology and social influence.
Sometimes consumers tend to follow the crowd to buy an item. Therefore, you might find different people with the same piece of content they all saw on social media. Once the buying audience sees that people are buying it, they want to buy it too.
3. FOMO (Fear of missing out)
Naturally, people do not like to see a deadline or a timer attached to something they are interested in. The human mind sees that as “if I slack by a second, I’ll miss out on this offer”. So they end up quickly buying or going for that item of interest.
The sold count is that tool for FOMO. It works in a manner that creates a sense of urgency in the mind of buyers. When customers see that others have bought a large number of a product, it can drive them to make a purchase sooner to avoid losing the opportunity to own a trendy item.
4. Boost Sales Conversion
Showing the number of an item that has been sold encourages new and potential customers with no transaction history with your brand to get some sort of trust. Since there are people buying from this store, it shows they offer something good. That’s the typical thought line of any buyer when they see the sold count figures.
Sold count is a persuasive marketing element that nudges customers to make a purchase. With it, you can increase sale conversion for your store and boost customer acquisition as well.
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5. Build Trust And Credibility
Credibility is a way to gain customers’ trust and loyalty. And showing your product sold count keeps you a step closer to gaining customers’ trust. It also gives customers the impression that you are reliable to do business with due to your existing interactions with other buyers.
This can help alleviate any concerns or doubts potential customers may have about your products or services’ reliability.
How To Display Product Sold Count
For a Shopify e-commerce store, displaying the product sold count is seamless. You do not have to do it manually. All you need to do is integrate a sold count app from the Shopify app store. This will help you automate the sold count for each product based on your preferences.
StoreBundle is that go-to, all-in-one marketing tool for Shopify stores where you can use several tools to increase sales for your store. Sold Count is one of the top features to increase sales.
To display the product sold for your items, activate the Sold Count app from StoreBundle. Edit and save the settings to get started.
Wrap
Displaying the product sold count on your e-commerce website offers numerous benefits that can positively impact your business. From building trust and credibility to influencing purchase decisions and fostering a sense of community, this strategy can significantly enhance your customers’ shopping experience.
Additionally, it drives sales and ultimately contributes to the growth and success of your brand. Consider implementing this powerful feature and reap the rewards it brings to your online business.
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