A channel for online stores to boost sales organically is to strengthen customers’ confidence, trust, and loyalty. With how saturated the e-commerce world is today, many online buyers have had different shades of customer service from the good to the bad.
That means for your store to retain customers or gain their trust you need to be convincing and take note of little things other sellers overlook.
We hear a lot about how online marketing can be done using emails, search engine ads, and social media, to name a few. For Shopify store owners, there are several in-store channels through which sales can be increased alongside revenue.
Store optimization is not limited to pre-purchase activities. Your customers still need to feel like they are a priority. That is why optimizing the order status page or thank you page is a way to increase AOV, customer retention rate, reduce churn rate, and push revenue up the ladder.
Table Of Content
1. Why Should You Optimize Your Thank You Page
– Improved user experience
– Increased conversions
– Improved analytics
– Enhanced branding
2. How To Maximize Sales Using Your Shopify Thank You Page
– Upsell related products
– Offer discounts or incentives for future purchases
– Promote your email list or social media channels
– Add customer reviews and ratings
– Display trust badges
– Provide links to helpful resources
Why Should You Optimize Your Thank You Page
Aside from the fact that most companies did not take advantage of this marketing channel to its fullest extent before, the order status page is a sure way to increase sales. Using the thank you page to promote other goods in your store can quickly help you increase sales. This is because it takes minimal effort to convince a buyer to buy or promote an item.
The number of sales from this page on your Shopify store is largely organic because sales and traffic come from customers who have been converted to sales.
Optimizing your thank you page can provide a number of advantages for your company or website. Some of the reasons you should optimize your thank you page are as follows:
1. Improved user experience: A well-designed thank you page can make the user feel appreciated and valued, leading to higher customer satisfaction.
2. Increased conversions: Thank you pages are frequently used to offer other products or services, as well as to urge consumers to sign up for a newsletter or follow the business on social media. You can boost the likelihood that users will take these steps by improving your thank you page.
3. Improved analytics: Thank you pages can be used to measure conversions and other critical information, such as the number of people who filled out a form or purchased something. You can also increase the accuracy and dependability of your analytics by tweaking your thank you page.
4. Enhanced branding: Thank you pages provide a chance to enhance your brand and provide consumers with a consistent experience. You can guarantee that your thank you page appropriately reflects your brand and values by improving it.
How To Maximize Sales Using Your Shopify Thank You Page
The Shopify thank you page is a valuable opportunity to engage with customers and encourage them to make additional purchases or take other actions that can benefit your business. By optimizing your thank you page, you can increase conversions, build customer loyalty, and ultimately maximize sales. In this article, we’ll share some tips for maximizing sales using the Shopify thank you page.
1. Upsell related products:
Upselling related products can be an effective way to increase sales on your Shopify thank you page. For example, if a customer orders a shirt, you could display a banner on the thank you page promoting a matching pair of pants or a belt. You could also use product recommendations or a “customers who bought this also bought”, or “you might like this” section to suggest related products.
2. Offer discounts or incentives for future purchases:
Offering discounts or incentives such as free shipping or gift items can be a powerful way to encourage customers to make future purchases. For example, you could offer a discount code for their next purchase or a special offer such as free shipping.
Here’s an example of how this might look on the thank you page:
Thank you for your purchase! As a thank you, we’re offering you a 10% discount on your next purchase. Simply enter the code GIFTY210 at checkout to redeem your discount. We hope to see you again soon!
3. Promote your email list or social media channels:
By promoting your email list or social media channels on your thank you page, you can stay in touch with customers and keep them up-to-date on new products or promotions. For example, you could include a sign-up form for your email list or buttons to follow you on social media.
Here’s an example of how this might look on the thank you page:
Thank you for your purchase! Stay in the loop on new products and special offers by signing up for our email list or following us on social media:
4. Add customer reviews and ratings:
Customer reviews can be a powerful way to build trust and show that other people are happy with your products. Consider displaying customer reviews on your thank you page to encourage new customers to make a purchase.
5. Display trust badges:
Displaying trust badges, such as a secure shopping icon, can help build trust and reassure customers that their personal and financial information is safe.
6. Provide links to helpful resources:
By providing links to helpful resources such as a frequently asked questions page or a customer service contact form, you can help customers find the information they need and improve their overall experience with your store.
This is a typical example of how to provide resourceful support for customers:
Thank you for your purchase! If you have any questions or need assistance with your order, please don’t hesitate to contact us. You can find answers to frequently asked questions, or you can fill out our [customer service contact form] and we’ll get back to you as soon.
Optimizing your thank you page can help you in improving the user experience, increase conversions, track key metrics, and enhance your brand. By following these tips, you can leverage your Shopify thank you page to increase sales and promote customer loyalty.