Low sales conversion should be a thing of worry for any store owner. No matter how long you’ve been in the online selling game, you will definitely be concerned when you experience low sales conversion.
If you keep getting high traffic of visitors to your store without them converting, that is a posing threat to the essence of setting up your Shopify store, except if the reason for creating that store is for show biz with no intent of making monetary gains.
But if your goal is to make sales and maximize revenue from your Shopify store, then you need to be conscious of what you do in your store that can help you convert a large portion of your visitors.
As a Shopify seller chasing a high sales conversion rate, there are certain things that you do not want to do in your store that can hurt your sales conversion rate. Hence, this is the reason for this blog. To help you highlight some activities that can be affecting your sales conversion.
What is sales conversion?
Sales conversion is the rate at which your marketing strategy is efficient in converting new visitors into prospective customers.
When your sales game can make a visitor come to your store for the first time can make them place an order or begin the process.
There are several factors that can impact sales conversion. Product quality, good customer service, and working marketing strategies. Using these factors can help you increase your sales conversion rate.
Here are some common marketing mistakes that can hurt your sales conversion rate;
1. Complex checkout procedure
About 17% of online buyers abandon their carts due to the complex checkout process which can tire customers out. When customers encounter such long processes they might be forced to drop the idea of buying from your store.
While excess and unnecessary forms can reduce your sales conversion rate, requesting that visitors create an account before checking out can be a reason for having low sales conversion.
Guest checkouts can help you nudge some visitors to complete the purchase process and request they create an account afterward.
When setting up your checkout page, ensure that you do not have too many elements to avoid bombarding customers with data collection. Also, ensure that you have multiple payment options for customers to choose from, this will help you build trust with your customers.
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2. Call-to-actions that are not actionable
“Get 50% off item A, Buy Now”
Actionable words. Using clear and direct words shows your customers the exact thing you want them to do when they get to your store.
When writing copy for your store, you need to take into consideration how your customers will react when they see certain words. If it passes through the check stage, you can go ahead and affect it.
Know that, a good CTA is not just about your copy but the design and the positioning of your store.
3. Slow website speed
When potential customers visit your store for the first time and find it difficult to move from one page to another can discourage them from checking out what you have in stock.
If visitors see that it takes a while to load your site, the chance that they will want to visit again is slim. Why do I have to spend minutes waiting for a store to load when I can easily get the chance to check another store faster?
This is the thought of most e-commerce visitors. And to retain your customers in their numbers, you need to optimize your store in terms of speed. Ensure you do not have excessive third-party apps running which can contribute to slowing your site down.
To help store owners fix this challenge is why StoreBundle is created. StoreBundle is an all-in-one Shopify marketing app built to help store owners manage and customize their stores for sales conversion.
Optimizing your site speed can help you retain some of your visitors which in turn increases your sales conversion rate.
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4. Mobile Optimization
As we have a slow site speed that discourages some customers from concluding their purchase process, some customers who visit the store from their mobile phones when your store is not optimized in that regard can fall into the same trap.
79% of smartphone users, use their phones to make purchases from stores. And sometimes, buyers begin the process from their phones and finish up on their desktops and vice-versa.
This shows that you need to keep user experience for your store both on the web and mobile sites. This will help customers retain the same experience as they shop on both sites.
A poorly optimized mobile experience might cause you to lose potential customers.
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5. Poor store design
An unattractive website can be a turn-off for most online shoppers visiting a store for the first time. Hence, the reason why Shopify has provided themes that best suit certain lines of products. You can use this as a basis for your store design if you are setting up with a minimal budget.
The gist is to ensure that your store is visually appealing and easy to navigate for visitors coming for the first time. Without any support, a visitor should be able to know where to get what and the next action to take.
Since the first thing a visitor interacts with is the design, you need to ensure that it satisfies your audience’s taste. Maximizing the core technicalities in design can help you achieve this and convert visitors into buyers.
To increase your sales conversion rate, you need to choose a marketing strategy that will keep you at a competitive edge above your competitors. Part of your sales games is to retain customers even after their first purchase.
Creating comfortability and shopping convenience can smoothly convert visitors into active customers. Addressing these mistakes and optimizing the needful on your store to increase sales and ultimately grow your revenue.