To gain higher conversions for your Shopify store, you need to design your store with customers in mind. That is building a customer-centered store.
For every online store owner, customers are everything. Customers are the reason you have a shop and your source of earning the highest profit. Increasing sales conversion requires that you improve your customer experience.
Table Of Content
1. Article Brief
2. What is conversion rate?
3. How To Increase Conversion Rate For Retail Shopify Stores
Optimizing your sales conversion means that there are targeted marketing strategies to help your store increase the number of visitors that buy from your Shopify store. Conversion for different pages of your store differs.
Let’s say for the homepage, conversion will mean a visitor checking an item. For the product page, it might be the visitor adding the item to the cart till checkout. When it comes to the conversion rate point that a store needs, a survey by Invespcro shows that an e-commerce store needs about 2.86% to have a good conversion rate.
What Is Conversion Rate?
Conversion rate is an e-commerce metric that measures the percentage of visitors to an online store who take a specific action, such as buying an item, placing an order, subscribing to an email list, or filling out a form. To calculate the conversion rate for your Shopify store, you need to divide the number of conversions by the total number of visitors and express the result as a percentage.
Conversion Rate = (Total Number Of Conversions/Total Number Of Visitors) x 100
Let’s say for example an online store receives 100 visitors in a day and 5 of them make a purchase. The conversion rate would be 5%. This means that 5 out of every 100 visitors to the website make a purchase.
Conversion rate is a vital e-commerce metric for store owners and marketers to track. This metric can help them understand how well their e-commerce store is performing in terms of converting visitors into customers or leads.
The usefulness of conversion is not limited to checking how to turn a visitor into a buyer. By analyzing conversion rate data, store owners can identify areas of their store that may need improvement. For example, a confusing checkout process or a lack of clear calls to action.
In creating a conversion rate strategy, you can use A/B testing, which involves creating two versions of a website and comparing their performance in terms of conversion rate. This can help businesses determine which design elements or copy are most effective at converting visitors.
How To Increase Conversion Rate For Retail Stores
There are ways to increase conversion rates. The common one is to optimize the store for conversions, by keeping these things in place;
1. Easy Site Navigation:
Make sure your store is easy to navigate without having to use a guide. At first glance, your visitors should be able to find their way around your Shopify store. That is why keeping a simple yet elegant design can help improve your store’s conversion rate. This is compulsory for eCommerce stores because it allows customers to quickly and easily find the products they are looking for.
There is a list of ways you can improve your store’s navigation, they include;
– Simple menu bar: it allows your customers to find the categories and subcategories easily
– Search bar: having a functional search box makes product search easy for customers rather than manually checking for items.
– Filters: This helps customers to narrow down their search based on product quality or prices
– Labelling: clear and consistent product and price labels that are visible can also improve your store’s conversion
– Simple words for product description
2. Site Speed Optimization:
Test your store for speed. You need to optimize your site speed as well to meet the standards for an e-commerce store. Customers might be discouraged if it takes too long to lead your pages.
Site speed optimization is crucial for eCommerce stores because it directly impacts the user experience and can have a significant impact on conversion rates. To increase your store’s site speed, you can work on compressing large images that can slow your page down and increase loading times. You can as well use a site optimization plugin that can help you work on all the necessary points.
Shopify has many optimization plugins that can help speed up your website. These plugins can help with tasks such as minifying code, compressing images, and enabling browser caching.
3. Clear CTA:
Having a specific, clear, and easy-to-understand call to action can also increase conversions, especially when you’re trying to generate leads for your email list. Having a clean and simple layout, using contrasting colors for buttons and calls-to-action, and providing a clear and easy-to-use search function can help you generate more conversions.
Customers always look out for stores that stand out with their marketing, CTAs, and store navigation. Using clear words for your CTAs can help your customers navigate around your store with no guidance.
You can create a simple, easy-to-use, and quick point search box on your Shopify store with StoreBundle’s Instant Search app. You can influence customers to check out more products by showing your collections in the search box and also upsell popular items based on customers’ intent.
4. Retargeting With Ads:
Your marketing does not end after a customer has made one or two purchases on your Shopify store. You can still make them repeat customers, which gives you a better chance of increasing the average order value.
Retargeting marketing means that you create ads for customers who have visited your store at least once. One way of creating retargeted marketing is email marketing. You can make campaigns targeted at customers who are not first-time visitors.
The goal of retargeting is to display ads to people who have previously visited a website, in order to bring them back and encourage them to convert. Email marketing involves sending targeted messages to potential customers, in order to build relationships and brand trust, and encourage them to make a purchase.
5. High-Quality Product Images:
Using high resolution to capture your product images increases your chance of making your customers want to stay longer in your store. It also helps them to see the product in a clearer dimension. Having good image quality for your products gives customers or visitors a better chance of assessing the item.
This is because they can’t physically touch the item like they do in an offline store. Another benefit quality product images bring to your store are customers get a better insight into the details of the product. That is, they can zoom in to check the description or design of the item.
All these are things that influence online shoppers to trust a store and place an order with them.
6. Mobile-Friendly Site:
You should always keep your customers in mind when designing your Shopify store. Yes, I know you want to design the store to your taste, elegant and classic. But what if your taste does not generate enough sales for your store due to the complexities customers have while using it? This defeats the purpose of such a store.
Most online buyers shop on their phones. Even when it requires that they complete the process on their desktops, it usually begins with searching for an item on their mobile phones. That is why you need to design a mobile-friendly website so that when customers switch between these platforms they can have the same experience while shopping.
A mobile-friendly site means designing and optimizing the website to be easily viewable and navigable on smaller screens.
7. Offer And Returns:
As a retail store, there is a limit to how often you give freebies your store if you don’t want to go at a loss.
However, you can attract a portion of your store visitors with offers and freebies that won’t cost too much for you. Offering free shipping and returns can be a major incentive for customers to make a purchase.
Some offers that can be economical for retail stores include free shipping to short distances, discounts on shipping costs after placing an order of a certain amount, less costly gift items, handwritten cards, coupons that are redeemable on a second purchase, and so on.
Offers can help you convert visitors who may be hesitant to make a purchase without being able to see or try on the product in person. When such visitors get a good offer, they might change their minds and buy the product.
In all, getting your store’s conversion rate is a crucial metric for e-commerce stores to track and optimize in order to increase their online sales and revenue. By understanding and improving your conversion rate, you can make the most of valuable traffic on your store and turn visitors into customers.