Sales do not end after a customer pays for their orders. I bet you knew little about this.
Yeah, I know you might be after your customers pay for your products. I bet you didn’t know that you could still get a customer to buy more after making payments for their orders and are in the waiting period.
Table Of Content
1. Article Brief
2. How To Improve Your Shopify Store Order Status Page
Building your e-commerce store with Shopify as your platform requires that you take every sales channel seriously and optimized.
It is safe to say that optimizing your sales funnel is not restricted to the top and mid-funnels. A bottom-funnel like the order status page can drive you better sales than you can imagine. And at a lower marketing cost.
The order status page is also known as the thank you page which is a more popular tag among Shopify store merchants.
Shopify Thank You Page Optimization: A Guide On How To Drive Sales
At the first hearing of that line, order status page or thank you page. You might want to restrict the activities of the page to showing customers delivery details of their order or a way of saying “thank you for buying from us”.
I’m here to tell and show you that there is a lot more to do with this post-purchase page. You could boost sales conversion on this post-purchase page up to 80% especially when you attach a product support video to the thank you page.
Let’s walk you through the ways you can optimize and improve your thank you page to gain better sales, improve customer experience and boost customer retention rate.
How To Improve Your Shopify Store Order Status Page
1. Strengthen Customer Bond By Capturing Birthdays
While you can capture a customer’s email address from the payment page to keep in touch with them with emails and marketing. Reminding them about their orders, saying thank you for an order they made, introducing new arrivals, and many more.
Although this seems a more traditional way of having a relationship with your customers. Capturing customers’ birthdays is a more luxurious way of getting closer to your customers. It feels very special when customers know that you care enough about them beyond getting their $100 bucks.
5 Ways To Get Personal With Your Customers – Birthdays & Special Events
Yeah, you can get your customers’ birthdays on the order status page and it doesn’t end at capturing their birthdays. You need to have a way of reaching out to them on such days. It can be in form of a discount, coupon, or a souvenir that will be attached to their next purchase.
You can create a reminder on a monthly basis and give them a gift as simple as a birthday message in a series. If you can, create a draft for each day like 5 days before the birthday sharing sweet messages with them.
I can tell you, nothing can be as special as being remembered like this. This can strengthen the bond between you and your customers which can be converted into loyalty for your store.
2. Add A Video
Customer support is a quick way to get into your customers’ hearts.
The core point for rating a brand comes from its customer support activities. Helping customers navigate how to use an item they got from you can get you that extra extra point when reviewing your service.
Post-Purchase Customer Experience Using The Shopify Thank You Page
Adding a how-to-use or product maintenance video on your order status page helps you leave customers with a finish touch. It saves them the stress of surfing the internet to know how to arrange and fix detachable dinner furniture sets for example.
A survey by Hyperfine shows that using video content is more relatable for customers and has a high conversion rate.
3. Upsell And Cross-Sell
Product recommendation is a thing you can do with the order status page. You can line up products that customers might be interested in or items they’ve interacted with while shopping. When customers see these items they might be influenced to want to buy them or see the need to get them.
This also works for items with complementary products or frequently bought together items. With this upsell idea, you can sell more and offer customers a huge product basket for a discount. Attaching a discount to upsells and cross-sells can quicken customers to buy them.
With StoreBundle, you can use both the left and right areas of the order status page for a product upsell and cross-sell depending on which area you find fit.
4. A Single Click Reorder Button
Taking out the stress of searching through the product gallery for products a customer has previously bought is a unique way of improving the order status page.
Having the reorder button on the thank you page helps your customers to order the same set of products without having to manually add each item to the cart. This smoothens the purchase process.
Once a customer clicks the reorder button, it automatically takes them to the payment page where they finalize paying for the order. This makes shopping more enjoyable for customers which also improves their shopping experience.
That is why the StoreBundle’s Thank You Page Builder is built with a widget that can easily help you add a reorder button to your order status page.
A reorder button automatically increases customers’ average order value and increases customer loyalty to your services.
5 Ways To Drive Engagement With Shopify Order Status Page
5. Discounts And Coupons
“Hey, thanks for buying from Shawnty. Use this code for your next order.”
With this kind of offer, you have captured two things; customer retention and average order value. That is, that customer will most likely return because they have a discount code to redeem. And when returning to buy, they will want to order as many products as they can to use the discount code to the maximum.
Let’s say you offered Liz 20% off her next order. The next time Liz wants to get an item, she might get a lot of items so that discount can save her a huge amount.
So having offers on your thank you page helps customers concentrate more on how to use the offer. Compared to when they are on your main shopping page with several offers they might be wondering which to choose from.
To sum it up, when looking to maximize your sales funnel, don’t leave out the bottom funnel (thank you page optimization) even as you give more effort to the top and middle funnels. With StoreBundle, you get to optimize your order status page and also get an overview of customers’ birthdays as captured as well as an overview of impressions you get on the thank you page each time a customer makes an order.