A/B testing is a technique for comparing two similar or almost identical things in a group of people, such as two distinct website layouts or a promotional deal. The purpose of an A/B test is to see how different variations affect conversion rates.
A/B testing is a technique for comparing two similar or almost identical things in a group of people, such as two distinct website layouts or a promotional deal. The purpose of an A/B test is to see how different variations affect conversion rates.