Net Promoter Score (NPS) is a metric used to assess a company’s customer loyalty, contentment, and excitement. It is derived by asking consumers one question: “rate our product on a scale of 5-10.”

Net Promoter Score


NPS may be used to forecast business growth. When your company’s NPS is high (or, at the very least, greater than the industry average), you know you have a healthy relationship with consumers who are likely to serve as brand advocates, drive word of mouth, and create a positive growth cycle.