Business to Customer (B2C)

A business to consumer is a company that trades directly with the last agent of the distribution chain. These are the commerce activities that happen between a business and its consumers.


B2C refers to when customers directly involve themselves with the purchase of a product from a seller. For example, shopping for a dress at the mall, or eating at a restaurant.

This is the conventional way of doing business and is evaluated to improve a company’s profitability the most.