Pay-Per-Click Marketing


Pay-per-click marketing is a form of marketing whereby the person or organization running an advertisement pays the publisher each time an advertisement link is clicked on. It is also called the cost-per-click model.

PPC is a service offered mostly by search engines such as Google and Bing and social media networks like Facebook, Instagram, and Twitter. Organizations that use this model of marketing analyze keywords that are applicable to their products and pattern their ads towards those keywords.