The term “organic traffic” refers to users that arrive at your website as a consequence of unpaid (“organic”) search results. Organic traffic is the inverse of sponsored traffic, which refers to visits produced by paid advertisements.
Organic visitors see your website after using a search engine such as Google or Bing, and they are not “recommended” by any other website.
Organic traffic is gained by the site appearing in the results of a search performed by users in search engines such as Google, Yahoo, or Bing. This is a free traffic, which is why it is the form of traffic that website owners like.
When users enter a query into a search engine (such as Google or Bing), they are provided with a set of results that includes both the pages ranking in the top organic positions and a collection of adverts (typically labeled with the term Ad) to separate them from the organic results.
Benefits of organic traffic for Shopify store owners
– Increased credibility and trust from customers
– Higher conversion rates
– Lower cost compared to paid advertising
– Better user experience and improved website performance
– Improved search engine rankings and visibility
– Increased brand awareness and exposure
– Long-term sustainable growth for the business.
