Bundling in eCommerce is a marketing strategy where you put two products together, usually as a set to be sold at a cheaper price.

This set must be cheaper compared to when the items are bought separately. For instance, rather than marketing Shampoos and Conditioners differently, offering them as a set at a discounted price will increase sales faster.


Types of Bundling

Mixed Bundling
Pure Bundling
Same Product Bundling
Excess Inventory