revenue per visitor

 

Revenue per visitor (RPV) is a metric for the amount a merchant earns each time a customer visits their store. It is calculated by dividing total revenue by the total number of visitors a store gets.

This helps store owners to know the average how much a customer spends on their store and how to help customers spend more using another marketing strategy.

Another way this metric can benefit a store is by helping you as a store owner know whether to drive customers to spend more or increase the number of visits you get to your store.