Product bundling is when several individual items that are either usable together or not are combined as a single unit.

In product bundling, items that tend to be used together when bundled, gain sales faster than when items that are not relayed are bundled.

Most times they come with a discount or extra benefits like free shipping or gifts to motivate customers to buy. Bundling alone is one way to motivate customers to buy and increase their RPV.

 

Related: Product Bundling Types: Figure Out What Bundling Type Works For Your Store