A brick-and-mortar store is the physical location of a business. This is the conventional business way of having a face-to-face experience with company representatives and building customer relationships.
A brick-and-mortar store gives customers the chance to interact with the company, an experience that is not available online. To an extent, this mode of business guarantees sales.
The customers have a chance to test the quality of an item they want to purchase before getting them delivered.
However, a brick-and-mortar store has to incur more running costs to keep the physical location running. Such costs include rent, electricity, insurance, keeping an inventory, and other maintenance costs.
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