Multichannel is the combination of different marketing techniques to drive sales and revenue in eCommerce. Historically before the emergence of eCommerce, goods are sold basically from physical stores. Customers can only access a brick-and-mortar store to get items.
E-commerce brings the online store where retailers can make their products available for a wider reach. Integrating an online shop with a physical store is how multichannel works.
• Increase sales and give wider customer coverage
• Give a store a more global outlook
• Creates an avenue to serve customers better with ease