Average Order Value (AOV)

Average Order Value (AOV) is a metric used in e-commerce that calculates the typical sum of all orders made with a particular merchant over a specified time. Average order value is an important metric for online stores to be aware of, influencing important business choices like advertising spend, store design, and product pricing. It is…

Bundling

Bundling in eCommerce is a marketing strategy where you put two products together, usually as a set to be sold at a cheaper price. This set must be cheaper compared to when the items are bought separately. For instance, rather than marketing Shampoos and Conditioners differently, offering them as a set at a discounted price…

User Journey Map

A user journey map is a diagram that walks you through a person’s customer journey as they engage with your website or app. It enables businesses, particularly your UX team, to perceive the brand from the perspective of the user, as well as the experience and contact with your product throughout their digital channels. It…

Top of the Funnel

A user is just getting started with product research and is unclear about technical requirements or particular demands with the product. They may be spending time right now researching several products in order to determine which brand will best fit their needs.

Third-Party Payment Processor

A third-party payment processor is a service that allows a company to take payments without having its own merchant account, which is required to keep the money collected from card purchases. These processors often provide quick installations, flat-rate fees, and process transactions from several businesses into pooled merchant accounts in order to decrease operational expenses.…

Shopping Cart

A shopping cart is a software program used in eCommerce to help visitors make online purchases. During checkout, the program computes the amount of the order, including shipping and handling, taxes, and any other policies previously defined by the store owner. The shopping cart is often used to collect the shopper’s payment information.

Shipping

Shipping in e-commerce involves processing orders, delivering, and receiving orders. It involves packaging, selection, labeling, and monitoring purchases. Shipping does not end after getting the product to the buyer but also involves other post-purchase activities such as feedback and product receipt confirmation. In some cases, products can be returned depending on the business policy if…

Segmentation

Segmentation of customers in e-commerce involves the categorization of customers into smaller groups in order to study how they behave or how to meet their needs in a more personalized manner. In e-commerce one size does not fit all. What works of Zenith may not work for Zenaya. You have to shape your marketing strategy…