Shopping Cart

  A shopping cart is a software program used in eCommerce to help visitors make online purchases. During checkout, the program computes the amount of the order, including shipping and handling, taxes, and any other policies previously defined by the store owner. The cart is often used to collect the shopper’s payment information. 6 Ways…

Shipping

Shipping in e-commerce involves processing orders, delivering, and receiving orders. It involves packaging, selection, labeling, and monitoring purchases.   Shipping does not end after getting the product to the buyer but also involves other post-purchase activities such as feedback and product receipt confirmation. In some cases, products can be returned depending on the business policy…

Segmentation

In e-commerce one size does not fit all. What works of Zenith may not work for Zenaya. You have to shape your marketing strategy in such a way that it appeals to each segment of your customers. Segmentation helps you eliminate guesswork and helps you take more informed decisions. Segmentation for e-commerce stores is the…

Return on Investment (ROI)

Return on Investment (ROI) is a metric for measuring the profitability of a business idea or an investment. ROI measures the estimated returns or profit to be expected from an investment. To calculate the ROI, the return on the investment is divided by the cost of the investment. ROI = (current value of investment –…

Recurring Payment

Recurring payments are payments for which a customer has given permission to its financial institution to deduct a certain amount at a period and pay to a merchant as payment for goods or services rendered. This type of payment is often used for subscription-based services, where the customer is charged a fixed amount at regular…

Quick Response Codes

  Quick response codes are programmed codes that can be read by a mobile phone’s scanner to deliver certain information enveloped in the code. Mobile devices can scan and understand QR (Quick Response) codes. This has been employed by marketers in billboards, periodicals, websites, and other marketing materials. QR codes may instantly give more information…

Payment Gateway

  A payment gateway is a commercial service offered by an e-commerce application service provider that allows direct payments or credit cards for online merchants, bricks and clicks, or conventional brick and mortar stores. A banking institution may provide a payment gateway to its clients, but it can also be offered as a separate service…

Pay-Per-Click Marketing

  Pay-per-click marketing is a form of marketing whereby the person or organization running an advertisement pays the publisher each time an advertisement link is clicked on. It is also called the cost-per-click model. PPC is a service offered mostly by search engines such as Google and Bing and social media networks like Facebook, Instagram,…

Organic Traffic

The term “organic traffic” refers to users that arrive at your website as a consequence of unpaid (“organic”) search results. Organic traffic is the inverse of sponsored traffic, which refers to visits produced by paid advertisements. Organic visitors see your website after using a search engine such as Google or Bing, and they are not…