Key Performance Indicator

A key performance indicator (KPI) is a quantifiable statistic that shows how well a firm is meeting important business objectives. KPIs are used by organizations to assess their progress in meeting objectives.   High-level KPIs may focus on overall business performance, whereas low-level KPIs may focus on processes across departments such as sales, marketing, HR,…

Immediate Refund

A returns policy is a declaration that specifies the criteria under which a shop is ready to accept previously purchased items returned by the customer and the conditions under which a refund or exchange will be provided. An important issue in e-commerce that influences where online buyers buy is if you have a clear and…

Inventory

Inventory refers to all of the things, goods, commerce, and materials held by a company for the purpose of reselling in the market for a profit. Businesses manually do an inventory count at the conclusion of each accounting period, which is commonly quarterly or yearly, to verify that all accounting records are up to date…

Inbound Marketing

Inbound marketing is a marketing strategy that attracts your target audience and buyer personas using Content creation and development. Inbound marketing is the practice of assisting potential consumers in finding your organization. This typically occurs before the buyer is even ready to buy, yet initiating contact early may lead to brand favor and, eventually, leads…

Growth Hacking

Growth hacking is the deliberate exploration of new growth possibilities in any stage of the customer experience, from awareness to marketing to brand ambassadors to product optimization. Growth hacking for e-commerce stores is a marketing strategy that focuses on finding and implementing quick, effective, and low-cost ways to drive customer acquisition and growth for an…

Google Analytics

Google Analytics gives you data on the performance of your online store and how potential customers or customers are interacting with your website. Google Analytics can give you insight on how to grow your online presence. Data is a driving force for the growth of a business, especially when pursuing traffic for your website.

Feedback

When an environment reacts to an activity or behavior, this is referred to as feedback. ‘Customer feedback,’ for example, refers to purchasers’ reactions to a company’s products, services, or policies. Feedback is crucial information that will be utilized to make critical decisions. Top performing firms are top performing because they are constantly looking for ways…

Engagement Rate

The engagement rate is a key indicator in social media marketing that is used to assess the effectiveness of a piece of content on a social media platform such as Instagram, Twitter, and Facebook. This metric measures the degree of interaction with followers generated by a user’s content. Engagement rates are frequently used by social…

Email Marketing

Email marketing involves the usage of emails to promote, create awareness, or contact customers about a business. Email marketing might include newsletters with corporate information, sales promotions, and exclusive discounts for subscribers. Email is a strong communication tool that, when used correctly, can help you create relationships with potential clients and enhance your sales efforts.…